From defining brand names to relaying empathy during times of crisis, businesses know the art of storytelling is paramount to success. So, how do tech companies craft their narratives? How do they take a stance on controversial issues without alienating consumers? In this episode of Lay of the Brand, we continue our discussion with a panel of experts hosted by George Mason’s Department of Communications and Career Services including Jack Speer, National NPR Anchor; Tonya Neff Klause, Communications Director at Microsoft; and Shahed Ahmed, Senior Vice President and Partner at Merritt Group.
Cyber influencer marketing — part 1
⇒ Download the Merritt Group/Code Red Cyber Influencer Survey ⇒ Watch this episode on YouTube! We all know the impact influencers are having on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influencers could...
