Reputation can make or break a brand in an age where information can be instantaneously tweeted and texted. So how do tech-companies maintain their brand integrity in an especially disruptive industry where innovation inevitably raises new questions about privacy, trade and community commitment? In this episode of Lay of the Brand, you’ll hear seasoned insights and advice from a panel of experts hosted by George Mason’s Department of Communications and Career Services including: Jack Speer, National NPR Anchor; Tonya Neff Klause, Communications Director at Microsoft; and Shahed Ahmed, Senior Vice President and Partner at Merritt Group.
Lay of the Brand Podcast
Reputation management in the tech industry: panel w/ NPR’s Jack Speer, Microsoft’s Tonya Klause and Merritt Group’s Senior VP Shahed Ahmed
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The Award-Winning Lay of the Brand Team
Host: Peter Jacobs
- Edward Lin
- Katie Cattell
- Colleen Shifflett
- Melissa Chadwick