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Podcast

Welcome to Lay of the Brand, the award-winning podcast where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

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EdTech: Adapt and evolve your marketing with Laura Sullivan, Presence Learning

by Ryan Goodin | Oct 20, 2021

With school districts across the country again embracing classroom learning, we’re taking a look at how the marketing of educational technology (EdTech) has changed in recent times — and where EdTech marketers can find new opportunities. To give us insights and next steps for this new era, we talk with Laura Sullivan, Vice President of Marketing and Communications for PresenceLearning. Prefer to read all about it? Click here for a transcript!

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Recent podcasts

Cyber influencer marketing — part 2

by Peter Jacobs | Aug 20, 2025

Part 2 of Lay of the Brand’s series on cyber influencer marketing

Cyber influencer marketing — part 1

by Peter Jacobs | Jul 25, 2025

⇒ Download the Merritt Group/Code Red Cyber Influencer Survey ⇒ Watch this episode on YouTube! We all know the impact influencers are having on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influencers could...

$Navigating today’s fractured customer journey$

Navigating today’s fractured customer journey

by Peter Jacobs | Jun 17, 2025

Today's buyers jump around throughout the decision process, loop in new stakeholders midstream, and often do months of research before ever speaking to sales. So why are so many marketing strategies still built around a linear sales funnel? That's why we're talking...