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Podcast

Welcome to Lay of the Brand, the award-winning podcast where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

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Do newswires have a future?

by Ryan Goodin | Dec 18, 2020

News distribution has been an essential part of the PR and marketing playbook for decades, but how does it fit in a world where journalism is so fragmented, between traditional news outlets, upstart news providers, bloggers, social media influencers and independent journalists? Gregg Castano, CEO of News Direct, an upstart staffed by newswire industry veterans, discusses how newswires and content delivery continue to evolve and the ways PR and marketing pros can take advantage of these changes.

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Recent podcasts

Cyber influencer marketing — part 2

by Peter Jacobs | Aug 20, 2025

Part 2 of Lay of the Brand’s series on cyber influencer marketing

Cyber influencer marketing — part 1

by Peter Jacobs | Jul 25, 2025

⇒ Download the Merritt Group/Code Red Cyber Influencer Survey ⇒ Watch this episode on YouTube! We all know the impact influencers are having on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influencers could...

$Navigating today’s fractured customer journey$

Navigating today’s fractured customer journey

by Peter Jacobs | Jun 17, 2025

Today's buyers jump around throughout the decision process, loop in new stakeholders midstream, and often do months of research before ever speaking to sales. So why are so many marketing strategies still built around a linear sales funnel? That's why we're talking...