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Podcast

Welcome to Lay of the Brand, the award-winning podcast where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

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Building positive brand perception in the tech industry w/ GMU Comms Professor, Sergei Samoilenko

by Ryan Goodin | Jun 10, 2019

Positive brand perception is critical to building customer loyalty and increasing customer confidence in your organization and product. But as seen with tech companies like Facebook, it’s easier said than done. On this Lay of the Brand episode, Merritt Group speaks with Serge Samoilenko, a Communications Professor at George Mason University, who will delve into his own research on reputation and brand management – and the strategies the tech industry can’t afford to ignore.

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Recent podcasts

Cyber influencer marketing — part 2

by Peter Jacobs | Aug 20, 2025

Part 2 of Lay of the Brand’s series on cyber influencer marketing

Cyber influencer marketing — part 1

by Peter Jacobs | Jul 25, 2025

⇒ Download the Merritt Group/Code Red Cyber Influencer Survey ⇒ Watch this episode on YouTube! We all know the impact influencers are having on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influencers could...

$Navigating today’s fractured customer journey$

Navigating today’s fractured customer journey

by Peter Jacobs | Jun 17, 2025

Today's buyers jump around throughout the decision process, loop in new stakeholders midstream, and often do months of research before ever speaking to sales. So why are so many marketing strategies still built around a linear sales funnel? That's why we're talking...