Much of an ABM program’s success is dependent on knowing who the decision makers, contributors and influencers are. How can marketing and capture teams identify and categorize the right targets? And once you’ve found them, how do you apply that knowledge to a campaign cycle that can last up to 2 years? Mark Amtower of Amtower & Company joins us to provide insights and next steps that B2G marketers can put into action immediately.
Cyber influencer marketing — part 1
⇒ Download the Merritt Group/Code Red Cyber Influencer Survey ⇒ Watch this episode on YouTube! We all know the impact influencers are having on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influencers could...
