Last week, we found ourselves at the Highline Ballroom in New York City. A West Village venue that is home to a lot of cool music acts, which, on this night, was hosting the 2015 Digiday Content Marketing Awards and was packed to the hilt with many of our fellow content marketers from around the country and the world.
We were there representing our client Teradata who was nominated as one of three finalists in the “best brand newsroom” category for its use of the Forbes BrandVoice content-sharing platform to share considerable subject matter expertise and thought leadership on topics like big data, analytics, digital marketing and IoT. If you haven’t yet, you should check out TeradataVoice.
Although we didn’t win that night – we were named one of three finalists (congrats Autodesk Line//Shape//Space on the win!) – it was an honor to be in the room with such talented and creative content marketers. And, best of all, we had the pleasure of sharing a table with the Forbes BrandVoice team, who, by the way, are the most engaging and entertaining group of people in the world!
The TeradataVoice program is a daily collaboration between Merritt Group and Teradata and its executives and subject-matters experts, where Merritt Group provides input on content strategy and content mix, as well as leveraging our writers bureau of professional technology writers to generate new articles and posts on a weekly basis. Our talented designers in the Creative Services team are also responsible for the “look and feel” of the site by sourcing and providing the images that accompany each article. The Forbes team, on more than one occasion, has commented on the strong visual identity that we’ve helped create for the TeradataVoice pages.
The Forbes BrandVoice team submitted TeradataVoice for this award, given the content we've been pushing out and the traction we've received. TeradataVoice is one of the most well-read and shared BrandVoice pages on Forbes. The site, which launched in late November 2014, had more than 90 articles posted, 500,000+ page views and 70,000+ social shares and referrals by the end of March 2015, in just four short months.
We’re excited to work with Teradata on this campaign, and honored to be part of the Digiday Content Marketing awards ceremony.