When you think about influencer marketing, you probably picture social media stars promoting skincare or tech gadgets. But there’s a new flavor of influence emerging that’s reshaping how companies engage and activate their partner ecosystems. It’s less about celebrity...
There’s one thing we can all agree on in modern marketing: standing out can be tough. With countless brands vying for attention across endless channels, making an impression can feel daunting. So, how do you get noticed and build a brand that stands out and resonates?...
Merritt Group’s security practice is no stranger to the RSA Conference. For decades, we’ve been making the annual trek to San Francisco to support fast-moving client, media, analyst, and influencer conversations; network on the crowded show floor; and drive buzz for a...
When you hear the word “influencer,” do you think about reality TV stars and trending skincare products? What about cybersecurity? The reality is that B2B influencers exist, and they’re creating entirely new ways for organizations to validate their products and...
Over the last six months, the GenAI image generation one-upmanship has been on boil. First, Google released Imagen 3, available in Gemini, in August 2024, and more recently, ChatGPT added image generation (based on Dall-E) to its 4o model in March 2025. The release of...
Effective partner marketing isn't simply about selecting the right partners; it's about empowering everyone to succeed together. A well-trained and engaged marketing partner can become a powerful advocate for your brand, driving consistent growth and significantly...