Merritt Group Blog

#Friday5: Twitter, Facebook & More

friday5

Here are my top industry stories for today’s #Friday5 round up: Twitter, Facebook, Tumblr, and more…

Twitter Launches New Business Website (Media Bistro, October 24, 2014) “We’re excited to announce the launch of our new website – a tailored experience based on your business needs,” says Twitter. “Whether your business is new to Twitter or you’re a seasoned pro looking for more advanced tips, we got you covered.”

19% say they get news from a source they distrust (Pew Research Center, October 24, 2015) I always love some good Pew stats and – not to get too political – they recently released some interesting numbers on leanings and media trust.

Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos (AdWeek, October 24, 2014) Is this synopsis too short?

How Facebook Is Changing the Way Its Users Consume Journalism (New York Times, October 26, 2014) “For news organizations, said Cory Haik, senior editor for digital news at The Washington Post, the shift represents “the great unbundling” of journalism. Just as the music industry has moved largely from selling albums to songs bought instantly online, publishers are increasingly reaching readers through individual pieces rather than complete editions of newspapers or magazines.”

Tumblr Rolls Out Auto-Playing Video Ads To Users’ Dashboards (TechCrunch, October 28, 2014) I’ve already talked about Facebook’s integration of video, and now this is coming to Tumblr. Yahoo CEO Marissa Mayer during Yahoo’s earnings call last week shared that Tumblr is expected to bring in over $100 million in revenue, mainly thanks to sponsored advertising.