Merritt Group Blog

Tom Rice

Recent Posts by Tom Rice:

Top 5 Traits to Look For In an IoT Marketing Communications Agency

Any successful marketing executive at an IoT vendor or at a technology company looking to enter the IoT market needs to know how to pick out the right marketing communications agency partner. From what we hear from clients in all of our Practice Groups, it comes down to strategic thinking, agility, relationships, ability to execute and cultural fit, to name a few.

Topics: IoT

How To Sell Your CEO on an IoT Marketing Strategy

Persuading upper management to take risks is a difficult task, no matter the state of the economy. Convincing your CEO to invest in and implement a marketing strategy around your Internet of Things (IoT) capabilities can be difficult, especially with the crowded market, uncertainty of IoT’s place in the future, and security concerns. Even smart CEOs might be reluctant to take the plunge. Here are some tips on getting buy-in from your CEO to put your marketing strategy in place.

Topics: IoT

Merritt Group Goes to Poland