At Merritt Group, we’re firm believers in the power of bringing PR and marketing services together, streamlined under one roof. As a unified marketing agency and B2B PR agency, we’ve seen how integration paves the way for more compelling storytelling, sharper brand...
Key takeaways Extended token windows deliver greater consistency over time: GPT-5 shows memory function improvements in maintaining context and consistency in conversations, making it beneficial for extended marketing and PR projects. Hallucinations and...
AI usage increases daily. In fact, a report from the Federal Reserve Bank of St. Louis says workers spend roughly a quarter of their business day using intelligent automation to complete tasks. Looking more closely at agencies, 75% of PR and marketing pros are...
In today’s B2B landscape, Generative Engine Optimization (GEO) is reshaping the path to visibility, and it’s not just about traditional SEO. PR has quietly become the most powerful lever for getting your brand seen, trusted, and cited by AI-driven discovery tools. Now...
In today's fast-paced digital world, businesses are redefining what b2b content marketing means. In 2025, success hinges on strategic storytelling, multi-format delivery, and agile data-driven refinement. Let's unpack what makes a standout b2b content marketing...
Key takeaways A strong joint value proposition is essential: Partners must articulate how their combined solution directly addresses customer pain points and delivers measurable business outcomes. It’s not just about brand alignment—it’s about proving real...