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Michelle Schafer

Government Marketing Gone Wrong: Key Mistakes to Avoid

Government marketing poses a unique challenge. Not only do you have to talk the government talk, but marketers must also understand how to navigate the federal purchasing cycle, build trust with key decision-makers, optimize for the right communication channel, and...

3 Ways to Make Cybersecurity Awareness Month More Meaningful

Taylor Swift once said, “I think I’ve seen this film before. And I didn’t like the ending.” Although she was referring to a treacherous relationship, these lyrics ring true for cybersecurity marketers as well. More specifically, the same tune begins to play each fall...

Trendjacking 101: Black Hat Edition

Black Hat (aka hacker summer camp) came back in a big way this year. When combined with simultaneous security events like BSides Las Vegas, DEF CON, and SquadCon, among others, the conference drew in a crowd of more than 30,000 to the Las Vegas strip. But major...