Merritt Group Blog

Michelle Schafer

Recent Posts by Michelle Schafer:

Marketing to the CISO? Time to Better Understand Your Buyer

 

Over 500 security vendors have descended upon San Francisco this week at RSA Conference 2018. With vendor booths filling up the Moscone Center’s North and South halls, the latest and greatest security products and services will be hawked to no end. And let’s not forget the free t-shirts, fidget spinners, laptop camera covers and other enticing giveaways to draw booth traffic! Many vendors will also host private dinners and elaborate parties to try and drive additional RSA “buzz” and excitement. When all is said and done, millions of marketing dollars will be spent by these vendors at RSA with one major goal in mind: capture qualified CISO leads.

Topics: content marketing Security CSO public relations performance marketing creative services 2018

RSA 2016: That's a Wrap!

From the Innovation Sandbox and bustling expo floor to the Codebreakers Bash and closing keynote by actor Sean Penn, RSA Conference 2016 was one for the books. With nearly 40,000 conference goers, 500 security vendors, 700 sessions, 300 reporters, bloggers and analysts in attendance, and dozens of vendor events and after-hours parties, schedules were jam packed last week and energy was high.

Topics: Security CSO RSA

RSA 2016: What to expect this year from the people who really know! - Tim Wilson, DarkReading

With the RSA Conference, the biggest cybersecurity event of the year, less than a week away, we thought we’d check in with some of our reporter friends to get their take on what to expect this year. We got some good feedback - some serious and some light-hearted - but all very interesting! Is the “hype cycle” (i.e. what’s “in” and what’s “out”) what is actually causing trouble in the security industry? Who is going to be the new security “darling” or the company everyone wants to hear more from? Continue below to see what Tim Wilsion, Editor of DarkReading, had to say, and then check back again this week for insight from our additional reporter friends!     

Topics: Security CSO RSA

RSA 2016: What to expect this year from the people who really know! - Sean Kerner, InternetNews.com

With the RSA Conference, the biggest cybersecurity event of the year, less than a week away, we thought we’d check in with some of our reporter friends to get their take on what to expect this year. We got some good feedback - some serious and some light-hearted - but all very interesting! Is the “hype cycle” (i.e. what’s “in” and what’s “out”) what is actually causing trouble in the security industry? Who is going to be the new security “darling” or the company everyone wants to hear more from? Continue below to see what Sean Kerner, Senior Editor of InternetNews.com had to say, and then check back again this week for insight from our additional reporter friends!     

Topics: Security CSO RSA

RSA 2016: What to expect this year from the people who really know! - Steve Ragan, CSO

With the RSA Conference, the biggest cybersecurity event of the year, less than a week away, we thought we’d check in with some of our reporter friends to get their take on what to expect this year. We got some good feedback - some serious and some light-hearted - but all very interesting! Is the “hype cycle” (i.e. what’s “in” and what’s “out”) what is actually causing trouble in the security industry? Who is going to be the new security “darling” or the company everyone wants to hear more from? Continue below to see what Steve Ragan, Senior Staff Writer for CSO had to say, and then check back again this week for insight from our additional reporter friends!     

Topics: Security CSO RSA

What Market Forces Are Shaping CSO Buying Decisions for 2016?

We hope  you’ve been enjoying our “Marketing to the CSO” blog series.  If you’re just joining us, you’ve picked a good place to start! This series has been a lot of fun for our Security Practice Group and is based on our 16+ years of working in the cybersecurity industry with dozens and dozens of vendors, conversations with actual CSOs and our aggregation of secondary industry research.  The latter is what we’re going to cover today.

Topics: Security CSO

Trying to Market to the CSO buyer? Make Sure TO INVEST IN THE RIGHT CHANNELS

Like any good cybersecurity marketer, we understand that our goal is to help our clients get their messages in front of the right influencers via the right channels with the right content that will resonate with the right decision maker(s).

Topics: Chief Security Officer Security

Merritt Group Vice President Michelle Schafer and DarkReading Editor in Chief Tim Wilson Present at Security B-Sides DC

Security B-Sides DC  Washington, D.C. – October 17, 2014 – Merritt Group Inc., a nationally recognized marketing communications firm, is proud to announce that Michelle Schafer, Vice President of the firm’s Security Practice, will be presenting this weekend with Tim Wilson, Editor in Chief of DarkReading, at Security B-Sides DC. The panel session they are giving, How to Make Headlines Roll: The Media’s Impact on Security. will be held at 2:30 p.m. ET on Sunday, October 19th at the Washington Marriott Metro Center in Washington, DC.

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