Our recent survey of health system chief information officers (CIOs) revealed that they take a lot of stock in what Key Opinion Leaders (KOLs) have to say. In fact, KOLs ranked number one and outpaced “influencers” and even “peers” when it came to who they listen to...
For many healthcare technology marketing and PR practitioners, their number one goal is to capture the attention of chief information officers (CIOs) at healthcare organizations. While this has always been a challenge, digital transformation has led to an even more...
While cybersecurity makes headlines all year round, October’s annual National Cybersecurity Awareness Month (NCSAM) brings a fresh opportunity for individuals and organizations alike to reflect on their current cyber defense strategies and how they can improve them...
The current economic climate in the U.S. can be described as “cloudy” at best. According to CNBC, Much of this uncertainty is due to factors like inflation, the Federal Reserve’s interest-rate policy, the U.S. dollar’s strength, and the Russian invasion of Ukraine....
As marketers and PR pros, we’re obsessed with the nuances of our company’s brand. But it’s just as critical to take control of your personal brand. Trying to forge a professional connection with an industry influencer? Looking to move up (or out) at work? How you’re...
In today's competitive B2B landscape, your brand’s voice needs more than polished messaging—it needs a human face. Positioning your CEO as a thought leader is one of the most effective ways to build trust, authority, and visibility for your company. Done right, CEO...