Merritt Group Blog

Julia McGavran

Recent Posts by Julia McGavran:

7 Tips for Surviving Black Hat

Those of us in the cybersecurity world know that this time of year means preparations are fully underway for the annual pilgrimage to Vegas. No, it’s not just for the sizzling heat, but also to embark on yet another Black Hat (aka Security Summer Camp) extravaganza. That means thousands of security researchers, vendors, marketers, press and bloggers will descend on the desert and Mandalay Bay to discuss the newest research, latest technologies, scariest threats and biggest trends in this crazy world of cybersecurity.

Topics: Security

RSA 2016: What to expect this year from the people who really know! - Fahmida Rashid, InfoWorld

With the RSA Conference, the biggest cybersecurity event of the year, less than a week away, we thought we’d check in with some of our reporter friends to get their take on what to expect this year. We got some good feedback - some serious and some light-hearted - but all very interesting! Is the “hype cycle” (i.e. what’s “in” and what’s “out”) what is actually causing trouble in the security industry? Who is going to be the new security “darling” or the company everyone wants to hear more from? Continue below to see what Fahmida Rashid, Senior Writer of InfoWorld, had to say, and then check back again this week for insight from our additional reporter friends!     

Topics: Security CSO RSA

RSA 2016: What to expect this year from the people who really know! - Tony Bradley, TechSpective.net

With the RSA Conference, the biggest cybersecurity event of the year, less than a week away, we thought we’d check in with some of our reporter friends to get their take on what to expect this year. We got some good feedback - some serious and some light-hearted - but all very interesting! Is the “hype cycle” (i.e. what’s “in” and what’s “out”) what is actually causing trouble in the security industry? Who is going to be the new security “darling” or the company everyone wants to hear more from? Continue below to see what Tony Bradley, Editor-in-Chief of TechSpective.net, had to say, and then check back again this week for insight from our additional reporter friends!     

Topics: Security CSO RSA

Trying to Market to the CSO? You Better Understand Their Buyer Persona First

If you had a chance to read our last blog in our “Marketing to the CSO” series, we’d like to continue the journey of helping security marketers better understand and reach the CSO buyer.  This is a continual pain point we hear in many client discussions and one we’d like to help you solve.

Topics: content marketing Chief Security Officer Security