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Government decision-makers are harder than ever to reach. Long procurement cycles, complex buying committees, and strict compliance requirements make traditional approaches less effective. That’s why signal-based marketing, a strategy that uses intent data and...
In today’s fragmented digital landscape, buyers rarely follow a straight path to purchase. A prospect may read a blog post, listen to a podcast, attend a webinar, scroll past a LinkedIn ad, and finally convert weeks later after a colleague’s recommendation. Which...
Launching an emerging tech company is thrilling, but also daunting. You may have game-changing technology, visionary leadership, and a huge market opportunity, but one challenge looms large: how do you build buzz when your brand is still unknown? This is where PR for...
As someone who has spent a lot of time working with partner teams, I often see the same disconnect: organizations invest a lot of time, budget, and brainpower into customer experience (CX), while partner experience (PX) is treated as an afterthought. Nearly half...
Insights on the SEO shifts you need to know As a partner in cutting-edge digital marketing and SEO, Merritt Group is closely watching how new AI-powered search features, especially AI overviews, are changing user behavior and click patterns. In this post we explain...
In today's competitive landscape, B2B brands can’t afford to rely solely on top-of-funnel visibility. A B2B SEM strategy must span every stage, from awareness to conversion and beyond, to truly move the needle. A full-funnel SEM approach is your blueprint for...