In today’s B2B landscape, Generative Engine Optimization (GEO) is reshaping the path to visibility, and it’s not just about traditional SEO. PR has quietly become the most powerful lever for getting your brand seen, trusted, and cited by AI-driven discovery tools. Now...
In today's fast-paced digital world, businesses are redefining what b2b content marketing means. In 2025, success hinges on strategic storytelling, multi-format delivery, and agile data-driven refinement. Let's unpack what makes a standout b2b content marketing...
Key takeaways A strong joint value proposition is essential: Partners must articulate how their combined solution directly addresses customer pain points and delivers measurable business outcomes. It’s not just about brand alignment—it’s about proving real...
Key takeaways Earned media is the foundation of AI visibility: As search shifts to AI-generated answers, brands that consistently appear in trusted outlets (tier-one media, respected trades, government/academic domains) will be surfaced more often. AI engines...
As a graphic designer, it’s impossible to ignore how quickly AI is weaving its way into the creative process. From Photoshop’s generative fill tool to Illustrator’s AI-assisted vector generation plugins, design software is evolving to make creation faster and more...
Partner marketing can feel like herding cats while juggling spreadsheets. One day you’re tracking partner performance, the next you’re untangling MDF requests and praying someone actually uses the portal you spent months launching. Imagine having a really helpful...