Designing a B2B website isn’t just about clean layouts and eye-catching visuals—it’s about creating a user experience that builds trust, guides decision-makers, and supports your sales pipeline. In the B2B world, your website is often the first impression a prospect...
The world of SEO is constantly evolving, and keeping up with the rapid changes in search engine algorithms and user behavior is crucial for businesses to remain competitive. One of the most exciting advancements in SEO today is Generative Engine Optimization (GEO), a...
When you think about influencer marketing, you probably picture social media stars promoting skincare or tech gadgets. But there’s a new flavor of influence emerging that’s reshaping how companies engage and activate their partner ecosystems. It’s less about celebrity...
There’s one thing we can all agree on in modern marketing: standing out can be tough. With countless brands vying for attention across endless channels, making an impression can feel daunting. So, how do you get noticed and build a brand that stands out and resonates?...
Merritt Group’s security practice is no stranger to the RSA Conference. For decades, we’ve been making the annual trek to San Francisco to support fast-moving client, media, analyst, and influencer conversations; network on the crowded show floor; and drive buzz for a...
When you hear the word “influencer,” do you think about reality TV stars and trending skincare products? What about cybersecurity? The reality is that B2B influencers exist, and they’re creating entirely new ways for organizations to validate their products and...