Federal is an old-school market that requires an old-school marketing approach. Right? Not exactly. Successful contractors are going digital. That’s one of the key takeaways from the 2018 Government Contractor Study that we recently produced in partnership with Market...
What do you do at Merritt Group? I am an Account Coordinator within the Cybersecurity Practice group, providing strategic communication support to a wide range of clients in the security industry. Additionally, I manage the Merritt Group LinkedIn, Facebook, Instagram...
Winning federal government business is hard. There are long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry? That’s the...
Every PR person gets this question: "How do we get into The Wall Street Journal? Or TechCrunch? The New York Times?" The good news is that although each reporter has a specific beat that he or she covers regularly, there is a formula for what is interesting to...
The dust has settled, the delayed flights have finally landed and the show floor has been cleared - but the Black Hat buzz hasn’t ended. Whether you were in Las Vegas, scrambling between the press room and Mandalay Bay Starbucks, or holding down the fort from your...
What do you do at Merritt Group? I’m a Government Writer on the Content Services Team at Merritt Group. I create content, copy edit, form content strategy and provide government policy and marketing perspective for clients selling technologies to the public sector....