Ever wondered what exactly performance marketing is, where it evolved from and how the latest developments and thinking can be harnessed for more powerful campaign results? In our latest episode of Lay of the Brand, Senior Marketing Project Manager Abigail...
In less than two weeks, thousands of security professionals will flood the halls of Mandalay Bay for Black Hat, all edging to stand out from the crowd and make a name for themselves. Yet, with the cybersecurity industry growing at an unprecedented pace, the task of...
What exactly is evidence-based practice, and how can an approach that’s revolutionized other fields like medicine, education and criminal justice be applied to the field of communications? I had about 30 minutes to discuss this last week during a media relations...
The buzz around what “content marketing” is or is not can be a bit confusing for marketers like me who have been around the block and seen the communications landscape shift over the past decades. Why? Because I view content as the foundation and fuel for any campaign...
Don’t be scared at the prospect of branding, assuming you need an extensive timeline and a massive budget to be successful. A branding project doesn’t have to take months or years. Accelerating the execution process - from concept to implementation - just takes a few...
Have you ever wondered whether it’s more important to stick to your company’s core values or shift them to fit society’s evolving standards? According to an expert in the field, you don’t always have to pick one over the other. In a recent episode of Merritt Group’s...