Sporadic tweets, the occasional blog post, or distributing a one-off press release and believing that, “if you write it, they will come,” simply does not work when it comes to establishing industry thought leadership. For a company to be seen as an innovator in...
The ratio of men to women in engineering is 5:1 and only 37 percent of tech startups have at least one woman on the board of directors, according to recent stats. The time to change that disparity is now. That’s why I’m using this blog as a platform to help support a...
Sit yourself down, take a seat. With school back in session, it’s time to hit the books and brush up on media relations best practices. Struggling to land that pitch and secure media coverage? We’ve got a solution for you. Whether you’re seasoned public relations...
You’ve held an internal messaging workshop, gathered cross-organizational input, evaluated the data and hired an agency to help you craft your wonderfully unique story. You’d say your brand voice sounds great and it’s time to pat yourself on the back about a job well...
The market for telehealth services is exploding with year-over-year growth estimated at 80% due to the pandemic. If you’re a vendor looking to break into the market, you better be on your game because the competition is getting heated. The right marketing and PR...
Analyst and influencer relations is about engaging credible people in a specific market and building relationships. Whether you’re looking for an industry expert to test your messaging, validate your press activity, praise your company publicly or send a customer your...