School buses are rounding the corner. Backpacks are filling up with fresh supplies. That’s right—school is back in session. But the 2021 back-to-school season is set to be a unique one with the return to in-person learning for much of the United States. In...
By 2025, $500 billion per year will be spent on digital advertising. With all that money being spent by companies trying to grab a few milliseconds of attention, the costs of ad fraud can add up quickly. It’s estimated that in 2019 that cost was $42 billion, an...
Clutch, a market research firm that uses data-driven results to rank and rate the highest performing B2B companies, named Merritt Group a top corporate communications firm in April, and announced on August 10 that Merritt Group has been recognized in a second category...
The marketing technology landscape is enormous. According to Forrester, marketing technology tools consume about 20% of the average B2B marketing budget, with over 8,000 tools as of 2021. CRM, marketing automation, content marketing, customer experience,...
Driving Black Hat Buzz: Tips for Success from Media and Analysts It’s not news to anyone in the cybersecurity community that Black Hat season is chaotic. Even before “masks required” signs went up and social distancing stickers were glued down to floors, companies had...
Much of the account-based marketing (ABM) program’s success is dependent on knowing who the decision-makers, contributors, and influencers are but how can marketing and capture teams identify and categorize these targets? And once you’ve found them, how do you...