Merritt Group Blog

5 Easy Ways to Boost B2B Sales with Video

Blog post videoIf you haven’t integrated video into your content marketing mix yet, you could be missing an enormous opportunity to cost-effectively reach, engage and convert more customers. It’s hard to argue with the fact that marketers that use video are growing revenue a whopping 49 percent faster!

So how can you use video to help land more sales today? Follow these five simple strategies:

1. Quickly repurpose your existing static content into engaging videos. 

Fifty-nine percent of B2B decision-makers prefer video over text content. So adjust your marketing mix accordingly! Creating video content doesn’t have to be hard either – you probably already have more than enough written content to repurpose for the video format. For example, turn your company overview into a message from your CEO, your case studies into video testimonials, your product slicks into an animated explainer or your solution concepts into a 360-degree virtual interactive tour.

2. Add video to your site to make your company more searchable. 

Video is critical to SEO and making sure that your company ranks at the top of Google’s search results. According to Forrester Research, it’s 53 times easier to rank a video than other content. Once prospects find your page, make sure they stay there and act by offering them compelling content. Visitors tend to spend 2.6 times longer on pages with videos, which gives you more opportunities to educate, engage and push them along the buyer journey.

3. Capture leads from right inside your videos.

Videos can suck your audiences in, which is a perfect time to ask them to act by introducing a non-disruptive offer, ask or another video interstitial. Wistia analyzed over 15,000 videos and found that turnstile form fills inserted into the first 10-20 percent of the video had the highest conversion rates, hitting about 38 to 43 percent.

4. Increase conversions with more engaging video-based nurture emails.

The value of adding video to your lead generation and nurture campaigns is undeniable. Just mentioning “video” in your subject line can boost open rates by 19 percent and integrating video into your campaign emails can increase your click-through rates by a whopping 200 to 300 percent. Want to triple response rates and get 500 percent more meetings? That’s right, video is the key to that too.

5. Personalize your video content and delivery.

As my colleague, Shahed Ahmed, recently wrote about, data enrichment can increase your conversion rates by allowing you to better target and segment your prospects. Learn all you can about your buyer and create videos specifically for buyer segments versus generic all-up groups so your message hits the right notes and solves your audience’s most relevant pain points.

Ready to get started? Check out our video production examples and contact us on what type of video can help you boost sales today.  

Topics: content marketing video