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At Merritt Group, staying ahead in SEO means understanding Google’s guidelines inside and out. One of the most critical updates for anyone doing content, digital marketing, or working with a B2B SEO agency is E-E-A-T. If you’ve seen that term floating around lately,...
AI in marketing and communications has moved quickly from novelty to necessity. Marketers are no longer just testing pilots — they’re redesigning workflows and driving measurable performance gains. A 2025 McKinsey survey found that two-thirds of organizations are now...
In the B2B healthcare sector, creative services are more than just visual polish. They’re about balancing regulatory compliance, emotional resonance, and measurable business outcomes. Unlike consumer-facing campaigns, healthcare marketing for business audiences must...
At Merritt Group, we’re firm believers in the power of bringing PR and marketing services together, streamlined under one roof. As a unified marketing agency and B2B PR agency, we’ve seen how integration paves the way for more compelling storytelling, sharper brand...
Key takeaways Extended token windows deliver greater consistency over time: GPT-5 shows memory function improvements in maintaining context and consistency in conversations, making it beneficial for extended marketing and PR projects. Hallucinations and...
AI usage increases daily. In fact, a report from the Federal Reserve Bank of St. Louis says workers spend roughly a quarter of their business day using intelligent automation to complete tasks. Looking more closely at agencies, 75% of PR and marketing pros are...