IS YOUR MARKETING STRATEGY ALIGNED WITH THE FEDERAL BUYING PROCESS?
Following on the success of the 2017 Federal Content Marketing Review, Market Connections and Merritt Group have published a new eBook - Marketing Strategy for the Federal Buying Process. This instructional guide expands on the findings revealed in the 2017 Federal Content Marketing Review survey and provides tips and insights to:
- Break down federal marketing barriers
- Align content to the stages of the procurement process
- Use content to build trusted status with federal decision-makers
- Optimize your paid, earned and owned marketing channels to reach federal buyers
Download our eBook now to learn about the most effective methods of getting your marketing messages in front of federal decision-makers.
GET THE RESEARCH FROM THE 2017 FEDERAL CONTENT MARKETING REVIEW
On April 27, 2017, Market Connections and Merritt Group presented the results of the 2017 Federal Content Marketing PulsePoll™, followed by a panel discussion with federal government contractors. Market Connections and Merritt Group polled federal decision makers and B2G marketers to uncover which content, formats and channels are considered most useful and informative during the federal procurement process.
Download our research report to learn how to create sticky content for the private sector.