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CASE STUDY: Microsoft



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Microsoft case study results


To fuel the growth of its strategic cloud and AI businesses, Microsoft needed to get solutions messaging to market quickly to create demand among hundreds of target accounts and core industries in multiple markets.

Microsoft asked Merritt Group to create primary and secondary content at scale to engage these target personas, buying stages, industries, and markets.

​MG developed the persona and stage-specific content strategy, messaging, and plan using dozens of assets to communicate product and solutions features and impact to quickly drive engagement and leads.

We used a 7-up model of content production and scaling (which is 7 derivative assets for each premium one), creating specific themes for premium assets and derivatives by industry, personas, and channels.

Our MG Studio team produced high-value, on-brand content and creative at scale, including eBooks, infographics, nurture emails, paid and organic social posts, and more.


Microsoft asset samples