CASE STUDY: aviziaCAPTURING 500 LEADS FROM A SINGLE PREMIUM ASSET
Avizia provides telemedicine services for health systems, health plans, employers and physicians. The company, focused on improving patient outcomes through live video visits with board-certified doctors, needed to raise its brand awareness as a leading telehealth provider and accelerate its sales growth. It turned to Merritt Group to develop a cross-channel media campaign to educate and influence target audiences.
Merritt Group wrote, designed and promoted a premium piece of content as the centerpiece for Avizia’s lead gen campaign. The study, titled “Closing the Telehealth Gap” was crafted to reach, engage and convert health professionals and consumers by revealing unique insights core to the buyer challenges and needs. Merritt Group’s supporting paid strategy — incorporating a data-centric approach to optimizing the campaign’s segmentation, targeting and ad spend — resulted in a 36 percent conversion rate and more than 500 qualified leads.