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Get the inside scoop on the latest strategies, trends and best practices for engaging your audiences and converting your buyers.

Government

Does #DeleteFacebook Matter to B2B Marketers?

  Cambridge Analytica is on the tip of everyone’s tongue these days. Facebook’s stock took a serious hit, the company is now facing lawsuits, and even Facebook-owned WhatsApp’s Co-Founder Brian Acton wants you to delete your account. But the big question facing...

Q&A With a Merritt Group-er: Get to Know Jonathan Schubert

  What do you do at Merritt Group? I’m an account coordinator for the Government Practice at Merritt Group supporting the day-to-day operations on our federal accounts. What’s your greatest moment — whether in work, school or marketing/PR — so far? I would have...

On the Record: Don’t Blow Your Press Interview

You landed a media interview — congratulations! You have the attention of a reporter whose story has the potential to be a game changer and put your startup on the map. Now don’t blow it! Whether you’re being interviewed for an online piece, radio or broadcast, there...

3 Ways to Sharpen Your Content Marketing Game

  2018 is well underway, and implementation of your editorial calendar should be in full swing. Take a well-earned moment to a step back and gaze proudly on what you’ve accomplished so far this year, but now it’s time to plug ahead as you continue to deploy and...

What Marketers Need to Know About Geofencing

  It’s no secret that location-based technology is opening up a world of possibilities for marketers. In fact, GeoMarketing is one of the hottest terms in marketing right now — but what does it even  mean, and how can organizations use it to communicate with...

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