The world is currently witnessing a fourth industrial revolution. The U.S. Energy Information Administration projects a 28 percent increase in world energy use by the year 2040, affecting food, transportation and more. Meanwhile, innovative technologies are...
When you look back at the last few decades of tech media coverage, there are some standout topics that have sustained long interest cycles -- the rise of the internet, the advent of mobile apps, cloud — and most recently, artificial intelligence (AI). AI has...
(Photo by Kevin Mazur/Getty Images for Samsung) Jayson Schkloven and I had the immense honor of joining Samsung last night at the 2018 Samsung Charity Gala. Held at the Manhattan Center in New York, the 17th annual event raised proceeds for Samsung’s charity...
Federal is an old-school market that requires an old-school marketing approach. Right? Not exactly. Successful contractors are going digital. That’s one of the key takeaways from the 2018 Government Contractor Study that we recently produced in partnership with Market...
Winning federal government business is hard. There are long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry? That’s the...
Every PR person gets this question: "How do we get into The Wall Street Journal? Or TechCrunch? The New York Times?" The good news is that although each reporter has a specific beat that he or she covers regularly, there is a formula for what is interesting to...