At the core of every marketing campaign is this question: What makes your audience tick, and how can you grab their attention to take them through your entire marketing funnel? Video is your golden ticket. When executed correctly, video marketing can be the most...
Our recent survey of health system chief information officers (CIOs) revealed that they take a lot of stock in what Key Opinion Leaders (KOLs) have to say. In fact, KOLs ranked number one and outpaced “influencers” and even “peers” when it came to who they listen to...
For many healthcare technology marketing and PR practitioners, their number one goal is to capture the attention of chief information officers (CIOs) at healthcare organizations. While this has always been a challenge, digital transformation has led to an even more...