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Sales Enablement

Generate quality leads and guide them through the buyer’s journey with individualized sales enablement catered to your industry. Discover a top-down approach through sales-based strategies that target buyers in your industry. Provide your sales team with the information, content and technology they need to help them accelerate their pipeline and drive sales.

Sales Enablement solutions

Messaging & positioning

Define unique prospect needs, priorities and opportunities to refine positioning and create effective messaging for the right channels and audiences. We’ll craft powerful new messaging that reinforces key selling points throughout the pipeline to accelerate lead nurture and opportunities.

Sales and partner training

We support your sales team and channel partners with hands-on training to effectively utilize marketing-driven assets and align marketing messaging to their pipeline and channel needs. This ensures a more cohesive end-to-end experience and buyer journey, as prospects move between interactions with marketing, sales and the channel.

Sales presentations

We refresh existing sales decks and build new presentations to educate and captivate potential customers. Our sales decks win attention and opportunities in pitch meetings. We create videos for email and social selling and digital assets that educate and captivate your unique audience.

Sales collateral portfolio

Create a personalized sales collateral portfolio built to address your brand’s goals, and share, track and report on asset performance via technology platforms such as Seismic. From executive-level brochures and one-page sales slick sheets to battlecards and other deliverables, our sales enablement experts can help arm your team with the right tools to boost lead flow at every level of the funnel.

Social selling

Engage with new prospects, boost rapport with existing relationships and focus your pool of leads by connecting with them on leading social networks like LinkedIn, using assets and content created by Merritt Group’s expert digital team. Empower your sales force with social selling tools that allow for quicker and more streamlined relationship-building with potential prospects, priming them to move faster through the sales pipeline.

Digital sales enablement

Build a repertoire of digital tools to empower your next-generation sales team through digital sales enablement and implementation. Our team can help integrate sales enablement software and resources into your existing marketing stack to automate processes, offer recommendations for new digital tools, and offer guidance regarding sales technology budget allocation.


Capturing 500 Leads from a Single Premium Asset

Avizia needed to raise its brand awareness as a leading telehealth provider and accelerate its sales growth. Our work drove a 57 percent increase in organic website traffic in 90 days, a 36 percent landing page conversion and hundreds of qualified leads.

Our sales enablement process

We start by diving into your brand’s unique messaging, sales strategy, and goals to begin building a sales enablement framework. Then, we get to know your sales process and existing tools to identify opportunities for enhanced sales enablement implementations. From this point, we create alignment and a process for using marketing-provided assets across your regional or global sales teams and arm them with the right content and technologies to maximize sales opportunities. We are agile and on-target with our sales enablement implementations and assets to position your brand effectively in your target market.

Your market, our mission

We’re able to do all this because we have been in your market for decades. We know what effective sales and channel enablement content, technologies and processes look like. And, we know the unique needs of your target buyers. With our deep experience in the tech, government, healthcare, and security markets, we understand your unique environment, needs and customers. Our talented creatives, content, and executive-level strategists work with you to craft effective sales enablement solutions for your sellers and channel partners.

Why Merritt group?

We provide brands with distinct flavors of sales enablement. From comprehensive lead generation initiatives to account-based marketing enablement, our award-winning team will help your sales teams win. Our nationally-recognized agency acts as an extension of your brand to empower sales teams, equip them with the right tools, and position their efforts for success. Through decades of experience in the B2B and B2G markets, we’re able to offer unmatched expertise with your product roadmaps and anticipate new features to align existing efforts with tomorrow’s winning strategies.

Merritt Group helps sales teams prepare for new or existing client ventures through innovative tactics, beautiful deliverables, cutting-edge technologies, and simplified integrations. Explore how we can enable your sales department for massive lead generation today.


Shahed Ahmed

Exec Vice President, partner | Tom Rice's Linkedin

Ask Shahed about

  • Dynamic Targeting
  • Personalization
  • Conversion Rate Optimization
  • Marketing Technology Optimization

Contact Shahed

What are you waiting for? Request a proposal. We’ll share our ideas on how to grow your business.