Harness the power of a new era of influencers and digital technology — one that extends beyond just the mainstream media as the arbiters of reach. Build credibility with differentiated messaging and content placements that multiply your brand impact to drive sales. At Merritt Group, Digital PR is the confluence of traditional public relations strategy, SEO, content marketing, and social media.
Digital PR solutions
Messaging and positioning
A core competency backed by decades of experience, we help our clients cut through a noisy market with crisp, fresh messaging and differentiated company positioning that informs traditional and digital marketing and sales.
Media and analyst relations
With our exclusive focus on technology across our clients’ key markets, we’ve built lasting relationships with the traditional and digital influencers that matter most, both in the press and at the leading analyst firms. We get your message heard by the right people.
There is no shortage of thought leaders today, but the ones that stand out do so with human stories told in an authentic, meaningful and impactful way. We use market, audience and competitive research — combined with solid creative — to build unique thought leadership messages for our clients.
Media training and message deployment
Even the best stories fall flat when they’re not delivered in a compelling way through media that reach target audiences. We draw on years of broadcast and public speaking experience to train executives, subject-matter experts, marketers and salespeople to engage with their audiences convincingly and confidently.
Content and Social Media
Our writers ensure great content the first time, including bylines, press releases, blogs, eBooks, video and webinar scripts and more. At the same time, we help our clients engage followers and build communities on social media through visual and differentiated content on Twitter, Facebook, LinkedIn and more.
Search Engine Optimization (SEO)
In this age of Digital PR, optimized search has become a powerful tool that should be woven into the fabric of your traditional PR strategies and tactics. Digital PR can uplevel search ranking through effective media placements and mentions and by leveraging backlinks on high-authority websites. Successful Digital PR campaigns harness a combination of paid, earned and owned media and content across targeted websites, social media channels and influencers that matter.
Event management and promotion
From content and creative to media coverage and lead capture, we help our clients maximize ROI from virtual, hybrid and in-person events. Our teams have developed keynote presentations for large-scale industry events, driven high-profile media interviews and booth traffic and managed the full range of partnerships and logistics for custom client events.
Taking Collective Defense to the Masses
Merritt Group helped to uplevel IronNet’s corporate narrative with new visionary messaging along with an aggressive media relations and digital marketing campaign. Results included a nearly 700 percent increase in media placements, dominating industry share of voice vs. competitors in 2020 and increasing pipeline 45% over the first 90 days of the campaign.
Our Public Relations process
We bring our day-to-day senior-level strategic counsel to all our clients, helping them navigate the dynamic buyer, influencer and market challenges of modern PR. In a world of shortening attention spans and digital distractions, we capture buyer attention and engage influencers through the latest communications tactics and compelling messages.
Your market, our mission
We eat, live and breathe the same markets and industries as our clients making us a true extension of your internal PR and marketing team. Our domain experts and specialists make a lasting impact through meaningful strategic planning and execution to assist technology providers in selling to their respective customers and standing out in an increasingly competitive marketplace.
Why Merritt Group
As a nationally-recognized strategic communications agency, we’ve earned a killer reputation for delivering results. Our deep industry knowledge combined with our talented PR, content and creative teams help our clients stand out among competitors. We understand the unique role Public Relations has to play in an increasingly digital, data-driven landscape — and we help brands navigate this terrain to expand reach, engage influencers and convert buyers quickly.
Our senior team of experts has deep domain expertise across our specialized industries and emerging technologies. As your trusted advisors, we work as an extension of your team to cultivate conversations and create buzz. Merritt Group has earned several notable awards for our PR success, creative prowess, marketing communications and more — as we go above and beyond for our clients.