Harness the power of a new era of influencers — one that extends beyond just the mainstream media as the arbiters of reach. Build credibility with differentiated messaging and content placements that multiply your brand impact and drives sales.
Messaging and Positioning
A core competency backed by decades of experience and dozens of messaging projects, we help our clients cut through a noisy market with crisp, fresh messaging and differentiated company positioning that informs marketing and sales.
Media and Analyst Relations
We focus solely on technology and our clients’ key verticals (i.e. government, healthcare, banking, retail, etc.), which has allowed us to build lasting relationships with the influencers that matter most for our clients in business, trade and industry press, and at the leading analyst firms.
There is no shortage of thought leaders today, but the ones that stand out do so with human stories told in an authentic, meaningful and impactful way. We use market, audience and competitive research, combined with good old-fashioned creative ideation, to build unique thought leadership platforms for our clients.
Media Training and Message Deployment
Even the best stories fall flat when it’s not delivered in a compelling way through mediums that reach target audiences. We draw on years of broadcast and public speaking experience to train executives, subject-matter experts, marketers and salespeople to engage with their audiences.
Content and Social Media
Our writer’s bureau ensures great content the first time, including bylines, press releases, blogs, research/surveys, webinars and more. At the same time, we help our clients engage followers and build communities on social media through visual and differentiated content on Twitter, Facebook, LinkedIn, and more.
Event Management and Promotion
From content and creative to media coverage and lead capture, we help our clients maximize ROI from virtual, hybrid and in-person events. Our teams have developed keynote presentation for large-scale industry events, driven media interviews and booth traffic and managed the partnerships and logistics for custom client events.
Leveraging the Presidential Election to Position a Rising Cybersecurity Star
Merritt Group capitalized on the 2016 U.S. Presidential Election as a news hook to land a 205 percent increase in media opportunities and 694 total media placements in a one year period, including a 41 percent increase in media coverage among high-level business press.