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SERVICES:

PUBLIC RELATIONS

Harness the power of a new era of influencers — one that extends beyond just the mainstream media as the arbiters of reach. Build credibility with differentiated messaging and content placements that multiply your brand impact and drives sales. Inject and amplify your PR campaigns with digital strategies and tactics to reach your target audiences quickly and efficiently.

Digital PR Solutions

Messaging and Positioning

A core competency backed by decades of experience and dozens of messaging projects, we help our clients cut through a noisy market with crisp, fresh messaging and differentiated company positioning that informs marketing and sales.

Media and Analyst Relations

We focus solely on technology and our clients’ key verticals (i.e., government, healthcare, financial services, retail, transportation, energy & utilities, etc.), which has allowed us to build lasting relationships with the influencers that matter most for our clients in business, trade and industry press, and at the leading industry analyst firms.

Thought Leadership

There is no shortage of thought leaders today, but the ones that stand out do so with human stories told in an authentic, meaningful and impactful way. We use market, audience and competitive research, combined with good old-fashioned creative ideation, to build unique thought leadership platforms for our clients.

Media Training and Message Deployment

Even the best stories fall flat when they’re not delivered in a compelling way through mediums that reach target audiences. We draw on years of broadcast and public speaking experience to train executives, subject-matter experts, marketers and salespeople to engage with their audiences.

Content and Social Media

Our writer’s bureau ensures great content the first time, including bylines, press releases, blogs, research/surveys, webinars and more. At the same time, we help our clients engage followers and build communities on social media through visual and differentiated content on Twitter, Facebook, LinkedIn and more.

Event Management and Promotion

From content and creative to media coverage and lead capturing, we help our clients maximize ROI from virtual, hybrid and in-person events. Our teams have developed keynote presentations for large-scale industry events, driven media interviews and booth traffic and managed the partnerships and logistics for custom client events.

Our Proven Process 

We bring our day-to-day senior-level strategic counsel to all our clients, helping them navigate the dynamic buyer, influencer and market challenges of modern PR. In a busy and digital world of shortening attention spans, we capture buyer attention and engage influencers through the latest communications tactics.

Our Bread and Butter 

We eat, live and breathe the same markets and industries as our clients making us a true extension of our clients’ internal PR and marketing team. Our domain experts and specialists make a lasting impact through meaningful strategic planning and execution to assist technology providers in selling to their respective customers and standing out in an increasingly competitive marketplace.

Why Merritt Group? 

As a nationally-recognized strategic communications agency, we’ve earned a killer reputation for delivering results. Our deep industry knowledge combined with our talented PR, content and creative teams help our clients stand out among competitors. We understand the unique role Public Relations has to play in an increasingly digital, data-driven landscape — and we help brands navigate this terrain to expand reach, engage influencers and convert buyers quickly. 

Our senior team of experts has deep domain expertise across our specialized industries and emerging technologies. As your trusted advisors, we work as an extension of your team to cultivate conversations and create buzz. Merritt Group has earned several notable awards for our PR success, creative prowess, marketing communications and more — as we go above and beyond for our clients.

fidelis coverage

Leveraging the Presidential Election to Position a Rising Cybersecurity Star

Merritt Group capitalized on the 2016 U.S. Presidential Election as a news hook to land a 205 percent increase in media opportunities and 694 total media placements in a one year period, including a 41 percent increase in media coverage among high-level business press.