Services

Marketing Collateral

Arm your marketing and sales teams with on-target and valuable content to accelerate lead generation and close deals. We bring an unmatched level of industry expertise to create content that resonates with your target audiences, whether they are IT or business decision-makers. We help position your executives and SMEs as expert thought leaders and solutions providers that address your customer’s unique pain points.

Marketing and Sales Collateral solutions

Sales enablement

Empower your sales team to better engage prospects and help them sell more effectively with digital, print and interactive assets. We enable more impactful interactions with prospects with talking points, call scripts, emails, LinkedIn social selling copy, competitive battlecards, toolkits, and more to empower sales teams.

Messaging & positioning

Leverage our decades of experience in your industry to create marketing collateral and sales materials that more effectively convey your company, products and services story. We position your brand as an expert that understands your customer’s unique challenges and offers solutions that are clearly articulated with strategic marketing content.

Video & podcasts

Create engaging videos for maximum engagement. Convey solutions for industry-related pain points, inform potential customers, and establish trust through a wide range of video marketing solutions. Whether it’s thought leader interviews, animated explainer videos, person-on-the-street videos and audio podcasts or solution showcase videos for conferences and tradeshows — we’ll help craft the right assets for the right audience.

Print & digital collateral

Equip sales teams with print and digital collateral to engage potential prospects throughout the customer journey. Our marketing collateral and creative teams work together to design beautiful digital marketing assets that address customers at every stage in their journey. We’ll help build sales presentations to wow prospects, digital assets, event and booth designs, interactive ebooks, newsletters, data visualizations, and more to assist your sales teams. We also offer print collateral, like production slicks and corporate backgrounders, catalogs and more to support your marketing and sales teams.

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Capturing 500 Leads from a Single Premium Asset

Avizia needed to raise its brand awareness as a leading telehealth provider and accelerate its sales growth. Our work drove a 57 percent increase in organic website traffic in 90 days, a 36 percent landing page conversion and hundreds of qualified leads.

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Our marketing and sales collateral process

We meet with your marketing and sales teams to better articulate target audiences and their needs and pain points to develop effective collateral. Through our decades of experience in your market, we’re able to provide marketing and sales teams with collateral that addresses unique customer needs to impact purchasing behavior. We help position your company in the right place and at the right time, supercharging your funnel for successful conversion.

Your market, our mission

We collaborate with our clients beyond the marketing ecosystem. Our experts meet with sales and field teams on the frontlines to develop strategic marketing collateral that solves real-world challenges. We’ve earned our reputation through unmatched expertise in your industry. Our marketing collateral hits the mark the first time, saving time and money while expediting results. We’ve traversed your landscape, allowing us to hit the ground running with action-oriented initiatives and deliverables that solve genuine challenges within your industry.

Why Merritt Group

We are an award-winning and nationally recognized agency specializing in sales enablement and marketing collateral for emerging technology companies, B2G markets, and healthcare industries. For over a decade, we’ve provided countless sales teams with calculated and beautifully-designed marketing collateral. From digital and print to podcasts and video, we’ll work with your teams to craft effective deliverables that address turning points in your customer journey.

Merritt Group helps your brands determine the best vehicle for communicating brand messaging and sales initiatives, then brings them to life through strategic marketing collateral. Discover how we can arm your sales teams with the right tools and resources for maximum lead generation today.

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Case Studies

Merritt Group Video Services Sizzle Reel