Partner Marketing

Partner marketing that strengthens alliances and drives revenue.
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clearance jobs
aviza
dice
Microsoft

Sell more effectively to and through your partners

Whether you’re activating channel or technology partners, enabling strategic alliances, or building out systems integrator (SI) and teaming relationships, partner marketing plays a critical role in driving joint pipeline. We help B2B brands build and scale partner programs that align go-to-market efforts, strengthen relationships, and deliver measurable results.

Tailored programs that support partner recruitment and co-marketing

We understand the nuances of partner ecosystems, from tech alliances and MSPs to reseller networks and SIs. Our partner marketing services are built to help you attract the right partners, quickly bring joint solutions to market, and support them with tools and campaigns that create value on both sides.

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Take advantage of our free digital marketing audit.

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Core components of our partner marketing services:

Partner recruitment and strategic alliance program development.

We help you attract and onboard the right partners with clear value propositions, scalable program architecture, and messaging that resonates across your ecosystem.

Joint messaging and positioning.

We align your brand and partner narratives into a cohesive value proposition—tailored to your buyers and mapped to every stage of the journey.

Co-marketing strategy and enablement.

From campaigns-in-a-box to MDF deployment, we build turnkey marketing programs that empower partners to go to market effectively and drive joint pipeline.

Partner management and infrastructure.

From custom portal development to evaluating partner relationship management systems, we help you work smarter by implementing the right technologies and tools to empower seamless collaboration, performance tracking, and campaign execution.

Performance tracking and optimization.

We measure what matters—from campaign impact and partner engagement to ROI and revenue attribution—so you can scale what works and evolve what doesn’t.
Accelerating app downloads and user growth

Accelerating app downloads and user growth

Mobile real-time captioning app makers InnoCaption not only needed a refreshed brand and website, but a digital and PR-focused campaign to build its user base. Merritt Group doubled the number of monthly users after just two months, with social CTRs from 2-3x industry averages and less than half the CPC. Tell me more

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MG PR

MG PR

Reach the media and influencers your audience trusts. From Tier 1 to niche publications, we have the relationships that get you noticed.

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MG Marketing Services

MG Marketing Services

We work with you to create and deliver the strategy, messaging, and implementation that drive measurable results.

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MG Studio

MG Studio

With our in-depth knowledge of your markets and technologies, we elevate your brand with compelling designs and actionable content.

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MG Digital

MG Digital

From growth marketing strategies and SEO to compelling websites and interactive experiences, our digital experts generate interest, excitement, and qualified leads.

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Shahed Ahmed

Shahed Ahmed

Executive Vice President, Partner

Reach out to Shahed

Ready to uplevel your outreach? Let’s talk.