MG Generative Engine Optimization (GEO) Services

GEO services that drive growth for your brand.

What is GEO?

GEO focuses on optimizing your digital presence for AI models that synthesize information rather than simply rank links. These models prioritize content that’s authoritative, semantically rich, and structured for quick understanding. With GEO, we help you become the source AI tools rely on and recommend.

Get Discovered in the Age of AI

As more users turn to generative AI platforms like ChatGPT, Gemini, and Perplexity to find solutions and make purchasing decisions, traditional SEO is no longer enough. Generative Engine Optimization (GEO) ensures your brand shows up, and gets cited, in AI-generated overviews and summaries. At Merritt Group, we’ve developed a proven methodology for helping B2B tech brands gain visibility in these new discovery channels.

See how far you can take your brand.

Take advantage of our free digital marketing audit.

SEO that connects to your full marketing strategy:

AI-aligned content strategy.

We craft and structure content to match how users ask questions in tools like ChatGPT, Gemini, and Perplexity—so your brand is more likely to be cited and recommended by AI engines.

AI-ready TL;DRs and page summaries.

We add concise summaries to your top pages that explain what your product does, who it’s for, and why it’s different. This helps LLMs pull accurate answers and overviews directly from your site.

Structured data and schema optimization.

We implement technical enhancements like schema markup for your organization, product, and FAQs to help AI tools better understand and surface your content.

Content freshness and update cadence.

We regularly update your top-performing content with new insights and data to maintain trust with AI models and improve your chances of citation over time.

Site experience built for AI parsing.

We ensure your site is fast, mobile-friendly, and easy for users and AI crawlers to navigate, supporting both traditional SEO and GEO performance.

GenAI referral tracking and reporting.

We help you monitor AI-driven discovery through GA4 trends, branded search lift, and lead source mentions so you can tie GEO efforts to real outcomes.

Accelerating app downloads and user growth

Accelerating app downloads and user growth

Mobile real-time captioning app makers InnoCaption not only needed a refreshed brand and website, but a digital and PR-focused campaign to build its user base. Merritt Group doubled the number of monthly users after just two months, with social CTRs from 2-3x industry averages and less than half the CPC. Tell me more

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Shahed Ahmed

Shahed Ahmed

Executive Vice President, Partner

Reach out to Shahed

Ready to uplevel your outreach? Let’s talk.