While the majority of Merritt Group’s design projects are for clients, there are also many internal projects done solely for the company. Client work will always take priority, but when time allows for internal work, we push all the boundaries. Internal work, which can vary from invitations, to t-shirt designs, to event collateral, is a chance to show off as much creativity as possible. Due to generous timelines and limited restrictions, these projects offer an opportunity for creative freedom and experimentation.
Last Fall, the Merritt Group design team was tasked with updating the internal brand to create a more sophisticated and cohesive look. With limited guidelines and no hard due date, the design team researched the current trends and reviewed competitors. Over the course of several months, we were able to plan and create a refreshed style guide to be applied to all future internal deliverables. Thanks to the initial time for planning, all internal collateral now has a strong, cohesive look.
Recently, we had fun putting together the invitation for the Merritt Group holiday party. With complete creative freedom, from start to finish, we experimented with new printing techniques and unique paper stocks. The final product turned out to be one of the most interesting pieces we’ve done (check out the personalized chopsticks).
The Merritt Group design team uses internal work as a creative outlet. While it’s difficult to fit into our busy schedule of client work, internal work adds something a little different to our day because we’re our own client.