Merritt Group Blog

3 Ways to Focus Your 2019 Cybersecurity Marketing Budget

The holidays are right around the corner and you know what that means….time to map out your 2019 marketing budget! As many of us well know, it’s hard to get into the holiday spirit when sorting through spending priorities stands in your way. But before you feel like a Scrooge and your head starts spinning, take a step back and consider the big picture.

In an effort to put the happy back in the holidays and demystify cybersecurity marketing, we teamed up with T.E.N., an industry-leading technology and security executive marketing and networking organization, to survey more than 100 CISOs and uncover insights into where to spend in 2019. Searching for the answers to your biggest cybersecurity marketing questions? Look no further. We have the key:

Topics: CISO Chief Security Officer Security cybersecurity

5 Key Takeaways from D.C. CyberWeek's Zero Day Con

Last week, members of the Merritt Group Security Practice group participated in Zero Day Con D.C., as part of the nation’s largest cybersecurity festival D.C. CyberWeek. This independent conference consists of keynote speakers, panel discussions and interactive learning sessions that came to Washington, D.C. thanks to support from Strategic Cyber Ventures, a venture capital firm specializing in cyber investments. Themed “Hacking Democracy,” this event marked the first time the Con has been held in D.C. since its inception in Dublin, Ireland two years ago.

Topics: Security IoT cyber

5 Steps to Improve Your Marketing to the CISO

Oftentimes, marketing and sales teams get too caught up in the numbers when going after new business leads and targeting top CISOs. Many sales teams treat new business and prospecting as a sprint, not a journey, and that right there is their downfall. By remaining shortsighted and just trying to “close the deal,” they’re completely ignoring the CISO’s pain points and may have already lost their opportunity to get in the door to sell their solutions.  

Topics: CISO Chief Security Officer Security

Black Hat 2018: The Good, the Bad, the Unexpected

The dust has settled, the delayed flights have finally landed and the show floor has been cleared - but the Black Hat buzz hasn’t ended. Whether you were in Las Vegas, scrambling between the press room and Mandalay Bay Starbucks, or holding down the fort from your desk — a few key trends were hard to miss.

Here are the top takeaways that rose to the top according to Merritt Group’s team of cybersecurity experts.

Topics: trade shows Black Hat Security

The Hustle & Bustle of Black Hat: What Are Security Influencers Buzzing About?

The summer is nearly in our rear view and that can only mean one thing: Black Hat is here. With the majority of the security industry set to flood Mandalay Bay next week, the buzz is hitting fever pitch. From compelling keynotes and demos on the show floor, to hacked WiFi and parties galore, Black Hat is the place to be when it comes to the hottest cyber security research and trends.

But what sets this year’s show apart from past events? To uncover why Black Hat 2018 is not to be missed, we polled some of our key security influencers to get a pulse on what they’re most looking forward to this year and why.

Here’s what they had to say...

Topics: Black Hat Security

RSA Wrap-Up: What Drove the Conversation at RSA 2018?

We made it through another fantastic 2018 RSA Conference week, where 50,000 security professionals, vendors and reporters from around the world gathered to catch up on the latest in technology and information security. If you’re anything like us, you’ve been reading up on the buzz that came out of RSA this year. But what were the hottest discussion areas resulting from this year’s conference?

Topics: RSA Security technology

Marketing to the CISO? Time to Better Understand Your Buyer

 

Over 500 security vendors have descended upon San Francisco this week at RSA Conference 2018. With vendor booths filling up the Moscone Center’s North and South halls, the latest and greatest security products and services will be hawked to no end. And let’s not forget the free t-shirts, fidget spinners, laptop camera covers and other enticing giveaways to draw booth traffic! Many vendors will also host private dinners and elaborate parties to try and drive additional RSA “buzz” and excitement. When all is said and done, millions of marketing dollars will be spent by these vendors at RSA with one major goal in mind: capture qualified CISO leads.

Topics: thought leadership Security CSO

RSA 2018 Trend Watch: GDPR, Cryptocurrency, Cloud - Oh My!

 

In 2017, a record number of 43,000 attendees descended upon the Bay Area for five full days of educational training from experienced industry practitioners at RSA Conference, the world’s premier infosec event. RSA 2018 is expected to have an even larger attendance and feature over 400 sessions (more than 30 hours of content), over 25 keynote speakers, plus high-level networking with thousands of the security industry’s best and brightest.

Topics: thought leadership Security RSA

Uniting Women in Cyber Symposium: The Epitome of Female Empowerment

 

As far back as 1984, 37 percent of women were entering the fields of math and science; so how is it that women make up only 11 percent of today’s tech and security workforce? As a woman working in the cybersecurity field, I consider the issue of women in security as close to my heart. So, when I had the opportunity to attend an event devoted entirely to the topic, you’d better believe I signed up immediately!

Topics: thought leadership Security

2018: Will It Be The Rise or Fall of IoT?

 

This blog post was initially supposed to focus on IoT security trends. However, one thing became very clear as I began writing: the number one 2018 trend is IoT device hacking, and it’s already happening.

Topics: thought leadership IoT Security