Merritt Group Blog

Get Your Head Out of the Clouds: 4 Cloud Security Myths

While the shift to the cloud has been happening at lightning speed for businesses and consumers alike, the emphasis on cloud security within the cybersecurity sector has grown exponentially. For example, a recent report found that cloud security spending, in the U.S. alone, will approach $1.93 billion by 2021. This is triple the amount that the U.S. previously spent in 2016. 

Topics: Security data cloud

Tech Is a Force for Good–and Other Tips from DC CyberWeek's CyberTalks

On the heels of Las Vegas’ Black Hat and leading up to San Francisco’s RSA, DC CyberWeek is strategically held at the end of October, providing the perfect opportunity for cyber leaders around the country to come together and discuss the latest threats, new solutions and more. With a variety of events in the DMV area, from networking cocktail hours and women-in-cyber meet-ups to the premier CyberTalks event to wrap up the week, professionals across all cyber-sectors and job levels had the chance to get involved and learn something new. 

Topics: Security public relations events

Q&A with a Merritt Group-er:  Get to Know Lexie Janney

What do you do at Merritt Group? 

I’m a senior account executive on the Security practice group at Merritt Group. My day-to-day can really change depending on clients' timelines and the 24/7 news cycle. In general, I serve as a point of contact for clients, execute on campaign deliverables (i.e. drafting collateral, media outreach, research and measurement) and support the overall account strategy. I also work on Merritt’s social media and editorial teams. Follow us on social

Topics: Security public relations staff profile

Don’t Be the Last to Know: Corporate Policies for Disclosing Data Breaches

It’s a Monday morning and the last thing you want to wake up to is finding out your entire identity was stolen. 

Topics: Security cyber cybersecurity data breach

Top Takeaways From Black Hat 2019

It’s hard to believe that a month has passed since we packed our bags for Vegas to attend the Black Hat 2019 conference. This year, cyber professionals from around the world congregated in the packed halls of Mandalay Bay for this leading security event, now in its 22nd year. 

Topics: Security public relations BlackHat

Keep Your Logo. Refresh Your Brand.

There’s a common misconception that ‘brand equals logo.’ Companies are often nervous about words like ‘branding’ or ‘rebrand’ because they assume it means a logo redo is in order. The thought of a new logo strikes terror in even the most open-minded of key stakeholders. They cannot stop thinking about all the signage, business cards, t-shirts and office supplies in which they’ve already invested.

Topics: Security Healthcare government branding emerging technologies creative services 2019

Podcast: The Evolution of Performance Marketing in Tech

Ever wondered what exactly performance marketing is, where it evolved from and how the latest developments and thinking can be harnessed for more powerful campaign results?  

In our latest episode of Lay of the Brand, Senior Marketing Project Manager Abigail Bracy provides insights into the changing data, influencer and buyer landscape and how you can use them to your advantage when it comes to refining your marketing campaign strategies. 

Topics: Security Healthcare government emerging technologies performance marketing podcast 2019

How to Dominate Black Hat Headlines This Year

In less than two weeks, thousands of security professionals will flood the halls of Mandalay Bay for Black Hat, all edging to stand out from the crowd and make a name for themselves. Yet, with the cybersecurity industry growing at an unprecedented pace, the task of rising above the noise remains a challenge. So how can marketers get beyond the event buzz and drive awareness among their key audiences? The solution is simple, yet daunting: bold, differentiated and effective storytelling.

Topics: content marketing Security public relations performance marketing 2019

Boost PR and Marketing Results Through Evidence-Based Strategies

What exactly is evidence-based practice, and how can an approach that’s revolutionized other fields like medicine, education and criminal justice be applied to the field of communications?  I had about 30 minutes to discuss this last week during a media relations webinar hosted by the National Association of County & City Health Officials for public information officers from municipalities around the country.  

Topics: content marketing Security Healthcare government public relations emerging technologies performance marketing 2019

How to Ace Your 5G PR Strategy

In my previous blog post, I talked about how to create an effective marketing strategy around 5G innovations. Now, I’ll dive into PR strategies for cutting through the increasing market chatter around this exciting next wave of technology so your product or service doesn’t get lost in the fray.

Topics: content marketing Security Healthcare government public relations 5g emerging technologies 2019