Merritt Group Blog

3 Key Takeaways From CXO Tech Forum: Uncle Sam Meets Silicon Valley

"Government agencies who ask entrepreneurs to have a seat at the table will be on the cutting edge of innovation with startups," said Douglas Maughan, Director of Cyber Security Division at the Homeland Security Advanced Research Projects Agency and panelist at the GovernmentCIO Media & Research's CXO Tech Forum: Uncle Sam Meets Silicon Valley. Members of the Merritt Group Samsung Federal team attended the event consisting of three panels featuring speakers from the Army Research Laboratory, In-Q-Tel, Homeland Security Advanced Research Projects Agency, Department of Health and Human Services (HHS), 18F and Department of Veterans Affairs (VA).

Topics: government start-up

Q&A With a Merritt Group-er: Get to Know Emily Goodwin

Get to know the latest addition to the Merritt Group team! Emily Goodwin is the Government Practice Group's newest account manager.

Topics: government career

How Trump Changed the Way Government Communicates

 

“Did you see what he tweeted?”

For nearly two years now, that one question has been asked in every single morning meeting that I’ve been in with federal contractors or employees. It’s on everyone’s mind when they start their day – what did the President tweet today?

Topics: social media government

Federal Data Strategy: Helping Gov Drive Digital Transformation

The world is currently witnessing a fourth industrial revolution. The U.S. Energy Information Administration projects a 28 percent increase in world energy use by the year 2040, affecting food, transportation and more. Meanwhile, innovative technologies are used to support these global transformations. Driving this fourth wave and underpinning these technologies is one essential ingredient: data. 

Data was certainly the hot topic at Informatica’s 2018 World Tour’s stop in Washington DC. To kick off the event, Anil Chakravarthy, CEO of Informatica, discussed how data can drive intelligent disruption and digital transformation across industries. “We believe in the disruptive power of data to transform every business, every government agency and every non-profit,” Chakravarthy said. “Data is helping to drive digital transformation with new customer engagement models – or new citizen engagement models for government, new products and services, and new operating models, like those of Uber or Amazon.”

Topics: federal marketing government

Merritt Group Supports 17th Annual Samsung Charity Gala

 (Photo by Kevin Mazur/Getty Images for Samsung)

Jayson Schkloven and I had the immense honor of joining Samsung last night at the 2018 Samsung Charity Gala. Held at the Manhattan Center in New York, the 17th annual event raised proceeds for Samsung’s charity partners through its ‘Samsung Gives’ philanthropic programming. Last night, more than $3 million dollars were raised.  Since 2011, efforts have raised more than $75 million throughout the U.S., benefitting more than 2,600 schools, hospitals, and foundations.

Topics: federal marketing thought leadership government

Why Digital Marketing is the Best Way to Reach Federal Leaders

Federal is an old-school market that requires an old-school marketing approach. Right?

Not exactly. Successful contractors are going digital.

That’s one of the key takeaways from the 2018 Government Contractor Study that we recently produced in partnership with Market Connections and the Professional Services Council to find out what works in federal contractor marketing and business development.

Topics: federal marketing thought leadership government

How to Position Your Company for Federal RFP Success

Winning federal government business is hard. There are long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry?

Topics: federal marketing thought leadership government

Industry Reacts: 2018 Federal Government Contractor Study

The results are in! If you’re pursuing government business, you won’t want to make another marketing or business development (BD) move until you read this year’s Federal Government Contractor Study.

Unveiled by Merritt Group earlier this week, together with partners Market Connections and Professional Services Council, the study reveals the best BD and marketing practices and strategies of winning contractors. Merritt’s Sean O’Leary moderated a panel of experts at the launch event in Arlington, VA to dig deeper into the data and gain additional industry perspective on what’s working (or not) in the contracting world.

Topics: federal marketing Marketing to the Government government

Learn the Secrets to Government Contractor Success

 

You may think you know how government contractors succeed through marketing, but the results of a recent survey may surprise you.

Did you know 86% of government contractors have event sponsorships in their 2018 marketing budgets? 

Did you know that 53% of contractors increased their digital advertising spending this year? 

Topics: thought leadership marketing government

How to Make a Splash in the Federal Space Without Wading into Political Controversy

 

A challenge that we often run into in MG’s Government Practice is how to effectively sail the seas in this controversial political climate to help our clients to make a splash without rocking the boat. The seas are rough and it seems easier to just stay out of the water completely.

It’s understandable that some companies avoid policy talk altogether because they feel like it eliminates risk and therefore protects their brand. If you don’t touch controversy you’re better off, right?

Yes and no.

Topics: thought leadership government