Merritt Group Blog

Top “Fives” For Reaching CSO Buyers

So I’ve been tasked with wrapping up our “Marketing to the CSO” blog series and it’s been a ton of fun for our Security team! We’ve received some great feedback along the way and hope we’ve provided at least a little bit of insight for your future CSO marketing efforts. Our Security Practice Group has 16+ years of experience in the cybersecurity industry working with dozens of vendors, and this project has helped make us a lot smarter on security industry buying trends. We look forward to also imparting this knowledge in our client engagements!

After sharing the CSO Buyer Persona and in-depth research on CSO buying trends in our prior blogs, it’s time for us to give you Merritt Group’s recommendations for how best to reach the CSO. While these lists can change as trends evolve, we’ve compiled the current outlets, forums, events and influencers that you should be thinking about as you put together your CSO marketing plans. Our recommendations are based on our many years in the industry, conversations with CSOs and our own evaluations based on the CSO buyer persona and buying trends.

So without further ado, we give you Merritt Group’s “Top Fives” for reaching the CSO in no specific order:

TOP 5 MEDIA OUTLETS

  1. CSO Magazine/CSO.com
  2. The Wall Street Journal
  3. Bloomberg BusinessWeek
  4. Forbes.com
  5. Dark Reading/InformationWeek

TOP 5 ONLINE FORUMS FOR CSOs

  1. Executive Network
  2. CSO Roundtable
  3. The CISO Link
  4. CISO: Meaningful Metrics
  5. CSO Forum

TOP 5 CSO INFLUENCERS

  1. Brian Krebs
  2. Bob Bragdon
  3. Alex Stamos
  4. Kevin Mandia
  5. Amit Yoran

TOP PLACES TO MEET CSOs

  1. CSO/Bragdon Events
  2. Evanta CISO Summits
  3. TEN Executive Network
  4. Gartner Security Events
  5. Black Hat CISO Summit

Want to hear more? You’ve come to the right place. For additional output from our CSO conversations and more insights into how best to market to the CSO, please check out our new eBook, “Reaching and Understanding the Chief Security Officer Buyer.” 

Download the CSO Marketing eBook!

 

Topics: Security CSO