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Tech companies seem to be lining up to go public these days. And while that decision is generally a financial one, many companies also recognize an IPO as a chance to build their brand and generate buzz and awareness … if it’s done correctly.

In order to set yourself up for success, it’s crucial to create an IPO plan that integrates with your company’s broader PR plan … and to ensure you’re using a wide variety of tactics to cut through the noise.

Next Monday, I’ll be diving into this topic at PRSA’s 2014 International Conference in Washington D.C. Last year, Merritt Group helped Tableau Software make a splash with its IPO, and I’m excited to be joining Tableau’s senior PR manager Doreen Jarman for a session that talks about what we learned on that journey. We’ll also be joined by Paul Wilke, the founder of Upright Position Communications. Prior to starting Upright, Paul headed public relations for Splunk, where he led communications around one of 2012’s most successful IPOs.

The details of our session are below. If you’re planning on attending the conference, be sure to stop by! Plus, the conference also features keynotes from heavy hitters like Polly LaBarre of Fast CompanyChuck Todd of NBC and Amy Robach of “Good Morning America” … along with lots of great other speakers.

Hope to see you there!


Monday, Oct. 13, 10–11:15 a.m.

Room: Roosevelt 2f

Track: Integration

This is a hot time for technology companies to ride the wave of enterprise IPOs and make a name for themselves. You’ll also:

  • Gain a better understanding of the key components it takes to drive high-impact awareness around an initial public offering (IPO).
  • Discuss what needs to happen on IPO day, as well as lessons learned.
  • Explore program ideas on how a pre-IPO company can build buzz through strategic media relations.

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