Merritt Group Blog

Emerging Technology Experts Make a New Transformation


At Merritt Group, staying ahead of cutting-edge technology in addition to marketing and public relations trends is at the very root of our agency’s core values. Whether it’s expanding our expertise in all things digital marketing (performance marketing, content marketing, creative services, etc.) or keeping up with the ever-changing tech landscape, our team gets goosebumps just thinking about creative possibilities that inspire real change within the rest of the market.

Topics: branding public relations emerging technologies

Q&A With a Merritt Group-er: Get to Know Licie Leite

Get to know the latest addition to the Merritt Group team! 

Topics: career

3 Keys to Effective Lead Management

In sales and marketing, your database of customers and prospects is sacred. In B2B software, hardware and services sales – in which prospects can be highly specialized in their needs, and therefore require narrow targeting –  that database and the care with which contacts are treated are supreme.

Topics: marketing

3 Ways Data Enrichment Can Increase Your Conversion Rates


As they say, knowledge is power. And in our world of marketing and sales, more knowledge about your prospects means better targeting and segmentation, more effective nurturing and smarter sales prospecting.

Topics: marketing data

Q&A With a Merritt Group-er: Get to Know Julie Feldsott

Get to know the latest addition to the Merritt Group team! Julie Feldsott is an experienced Account Executive for the Security and Business Technology Groups.

Topics: blog public relations career

3 Tips for Security Vendors on Selling & Marketing to the CISO

We had the privilege of being a sponsor of the T.E.N.’s ISE® Sales and Marketing Breakfast at the RSA Conference a couple of weeks ago. In case you haven’t heard of it, this breakfast is a must attend event for sales and marketing professionals who really want to up their game to reach the CISO buyer. With more than 42,000 conference goers, 31 keynote sessions and a show floor packed with 700 security vendors, it was clear security pros were ready to hear sales and marketing tips and tricks from top CISOs.

Topics: marketing cybersecurity

3 Key Takeaways From CXO Tech Forum: Uncle Sam Meets Silicon Valley

"Government agencies who ask entrepreneurs to have a seat at the table will be on the cutting edge of innovation with startups," said Douglas Maughan, Director of Cyber Security Division at the Homeland Security Advanced Research Projects Agency and panelist at the GovernmentCIO Media & Research's CXO Tech Forum: Uncle Sam Meets Silicon Valley. Members of the Merritt Group Samsung Federal team attended the event consisting of three panels featuring speakers from the Army Research Laboratory, In-Q-Tel, Homeland Security Advanced Research Projects Agency, Department of Health and Human Services (HHS), 18F and Department of Veterans Affairs (VA).

Topics: government start-up

How to Market and Sell to Top CISOs: Q&A with Roland Cloutier, CVP & CSO at ADP

This blog is part of an ongoing Q&A series with CISOs on preferred marketing and sales techniques, leading up to the RSA Conference, taking place March 4-8 in San Francisco – where cyber professionals from all over the country will come together to make connections and keep the digital world safe.

Topics: digital marketing CISO cyber

How to Personalize Your Product Pitch for CISOs: Q&A with John Masserini, CISO at Millicom Telecommunications

This blog is part of an ongoing Q&A series with CISOs on preferred marketing and sales techniques, leading up to the RSA Conference, taking place March 4-8 in San Francisco – where cyber professionals from all over the country will come together to make connections and keep the digital world safe.

Topics: digital marketing CISO cybersecurity

Q&A With a Merritt Group-er: Get to Know Emily Goodwin

Get to know the latest addition to the Merritt Group team! Emily Goodwin is the Government Practice Group's newest account manager.

Topics: government career