Merritt Group Blog

4 Things Every Federal Marketer Should Do in February

 

The government shutdown is over. Every contractor and tech company working with the federal government can breathe a sigh of relief. Now it’s time to really get to work.

Topics: federal marketing Marketing to the Government

5 Ways to Grab Investor Attention With Video

Microsoft famously made the comparison that a human’s attention span is shorter than that of a goldfish – nine seconds compared to eight, ouch! This means that you have just about the blink of an eye to grab an investor’s attention or they’ve already moved on to the next hot startup.

Topics: technology video

Top Tips for Executing Your Far-Afield Trade Show

 Each year, our teams zig and zag from our office outside Washington, D.C. to destinations ranging from Montgomery, Alabama, to San Diego, to Honolulu to execute trade show experiences for our clients. As marketers, sometimes we get lucky: when events are in our backyard, execution is easier, and problems are more straightforward to solve. But often we have to hit the road to new or far-flung destinations - which requires a lot of planning and logistics expertise. Fortunately, making tracks also means accumulating some practical wisdom for showcasing a company at an event to remember.

Topics: trade shows

4 B2B Marketing Trends to Watch in 2019

“Knock, knock.” “Who’s there?” “2019!” It’s hard to believe, but it’s no joke that another year has already descended upon us. That means it’s time for our annual look ahead, and the coming year is poised to be one of the most exciting yet for B2B marketing.

Topics: branding design digital marketing

Q&A With a Merritt Group-er: Get to Know Rachel McIntyre

 

What do you do at Merritt Group?

I am a Marketing Project Manager in the Marketing Services department at MG.

Who do you love to follow on Twitter or Instagram and why?

I love to follow food accounts on Instagram - cooking is a hobby of mine and I’m always looking for new recipes to try. The photos always draw me in! A few of my favorites are: @halfbakedharvest, @nytcooking, @ambitiouskitchen.

Topics: public relations career

Improving Your PR Strategy in an Evolving Security Market

The security market is an evolving landscape where the threats often outpace the solutions, and new challenges arise every day. Because of this ever-changing atmosphere, there is always room for growth and improvement when it comes to the way we interface with media and our clients. That’s why last month, Merritt’s Security Practice Group convened for a boot camp on media relations best practices.

We sat down with seven reporters from top industry publications, including Dark Reading, Ars Technica, CyberScoop and The Wall Street Journal, to dive into the needs and preferences of modern journalists to hear straight from the source. These conversations shed some light into how the industry is changing and how we can incorporate new tactics to stay at the top of our game. Here are five key takeaways from our conversations:

Topics: public relations cyber journalist

Merritt Group Kicks Off the Giving Season at Head Start

Merritt Groupers kicked off the season of giving on Tuesday with a trip to Head Start, a branch of Northern Virginia Family Service’s (NVFS) early education program. The Head Start program is designed to promote school readiness in low-income children ages 3 to 5, who may otherwise find themselves behind their peers in preparedness once they reach kindergarten. Through educational, health, nutritional, social and other services, Head Start enhances the cognitive development of the children who participate.

Topics: Corporate Culture Philanthropy blog

3 Ways to Focus Your 2019 Cybersecurity Marketing Budget

The holidays are right around the corner and you know what that means….time to map out your 2019 marketing budget! As many of us well know, it’s hard to get into the holiday spirit when sorting through spending priorities stands in your way. But before you feel like a Scrooge and your head starts spinning, take a step back and consider the big picture.

In an effort to put the happy back in the holidays and demystify cybersecurity marketing, we teamed up with T.E.N., an industry-leading technology and security executive marketing and networking organization, to survey more than 100 CISOs and uncover insights into where to spend in 2019. Searching for the answers to your biggest cybersecurity marketing questions? Look no further. We have the key:

Topics: Chief Security Officer Security CISO cybersecurity

How Trump Changed the Way Government Communicates

 

“Did you see what he tweeted?”

For nearly two years now, that one question has been asked in every single morning meeting that I’ve been in with federal contractors or employees. It’s on everyone’s mind when they start their day – what did the President tweet today?

Topics: social media government

Q&A With a Merritt Group-er: Get to Know Brooke McClary

What do you do at Merritt Group?

I am currently an intern working across the cybersecurity and government practice groups. This is my first time in an agency, so I’m busy learning the ropes. Day-to-day, I assist in everything from social media planning, to pitching reporters, to basic account management for a variety of clients.

Who do you love to follow on Twitter or Instagram and why?

Washingtonian Magazine (@washingtonianmag), BYT (@brightestyoungthings) and Edible DC (@edible_DC) are the publications I follow on Instagram to keep up with trends and the newest D.C. hot spots. I also follow @happyhensandhighlands because Highland Cows are completely adorable and grossly underappreciated.

Topics: social media content marketing