Merritt Group Blog

After the Splash: Why AI Went from the Next Big Thing to Headline Fatigue

When you look back at the last few decades  of tech media coverage, there are some standout topics that have sustained long interest cycles -- the rise of the internet, the advent of mobile apps, cloud — and most recently, artificial intelligence (AI).

AI has been a lightning rod for media coverage over the past four years, but according to a research report conducted by Merritt Group’s tech PR experts, the volume of AI coverage began to level out beginning in 2017.

Topics: public relations artificial intelligence ai machine learning technology

Merritt Group's Got Spirit! How About You?

Last week, Merritt Group celebrated our first annual Spirit Week. With a fun-filled theme each day and small in-office events throughout the week, we focused on physical well-being and healthy competition.

On Monday, Merritt Group-ers suited up to reveal their inner superheroes (or supervillains), then used their powers for a heated game of office knockout. Senior VP & Partner, Shahed Ahmed, eventually took home the win, but not without some fierce competition from account supervisor, Mia Damiano.

Topics: Corporate Culture Philanthropy

5 Steps to Improve Your Marketing to the CISO

Oftentimes, marketing and sales teams get too caught up in the numbers when going after new business leads and targeting top CISOs. Many sales teams treat new business and prospecting as a sprint, not a journey, and that right there is their downfall. By remaining shortsighted and just trying to “close the deal,” they’re completely ignoring the CISO’s pain points and may have already lost their opportunity to get in the door to sell their solutions.  

Topics: CISO Chief Security Officer Security

Merritt Group Supports 17th Annual Samsung Charity Gala

 (Photo by Kevin Mazur/Getty Images for Samsung)

Jayson Schkloven and I had the immense honor of joining Samsung last night at the 2018 Samsung Charity Gala. Held at the Manhattan Center in New York, the 17th annual event raised proceeds for Samsung’s charity partners through its ‘Samsung Gives’ philanthropic programming. Last night, more than $3 million dollars were raised.  Since 2011, efforts have raised more than $75 million throughout the U.S., benefitting more than 2,600 schools, hospitals, and foundations.

Topics: government thought leadership federal marketing

Why Digital Marketing is the Best Way to Reach Federal Leaders

Federal is an old-school market that requires an old-school marketing approach. Right?

Not exactly. Successful contractors are going digital.

That’s one of the key takeaways from the 2018 Government Contractor Study that we recently produced in partnership with Market Connections and the Professional Services Council to find out what works in federal contractor marketing and business development.

Topics: government thought leadership federal marketing

Q&A With a Merritt Group-er: Get to Know Amanda Steinman

What do you do at Merritt Group?

I am an Account Coordinator within the Cybersecurity Practice group, providing strategic communication support to a wide range of clients in the security industry. Additionally, I manage the Merritt Group LinkedIn, Facebook, Instagram and Twitter feeds - follow us, we follow back!

Topics: Corporate Culture

How to Position Your Company for Federal RFP Success

Winning federal government business is hard. There are long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry?

Topics: government thought leadership federal marketing

How Can Your Company Get That Life-Altering Press Hit?

Every PR person gets this question: "How do we get into The Wall Street Journal? Or TechCrunch? The New York Times?" The good news is that although each reporter has a specific beat that he or she covers regularly, there is a formula for what is interesting to top-tier media outlets.

Topics: start ups startup media relations

Black Hat 2018: The Good, the Bad, the Unexpected

The dust has settled, the delayed flights have finally landed and the show floor has been cleared - but the Black Hat buzz hasn’t ended. Whether you were in Las Vegas, scrambling between the press room and Mandalay Bay Starbucks, or holding down the fort from your desk — a few key trends were hard to miss.

Here are the top takeaways that rose to the top according to Merritt Group’s team of cybersecurity experts.

Topics: trade shows Black Hat Security

Q&A With a Merritt Group-er: Get to Know Francesca El-Attrash

What do you do at Merritt Group?

I’m a Government Writer on the Content Services Team at Merritt Group. I create content, copy edit, form content strategy and provide government policy and marketing perspective for clients selling technologies to the public sector.

Topics: Corporate Culture