Merritt Group Lands New International Client LogicNow
Merritt Group is pleased to share that the agency has brought Edinburgh-based LogicNow on board as a client. The win was secured in partnership with the GlobalCom PR Network, an international PR and Marketing Communications agency network with more than 70 independent public relations agencies globally. Led by CCgroup in the UK, Merritt Group will also work alongside GCPR in Germany, Fundamento in Brazil and MY PR in Italy. You can also read more about the work the teams will be doing in this recent Holmes Report story, “GlobalCom Firms Land Multimarket PR Duties For LogicNow.”
Merritt will be providing strategy and execution for activities in the US market, which is a strong and growing opportunity for the company. Merritt will be supporting the full LogicNow brand portfolio, which was created when GFI Software restructured. LogicNow, which includes MAXfocus (formerly GFI MAX), IASO hybrid cloud back-up and ControlNow (formerly GFI Cloud and Mail Essentials Online), delivers SaaS technologies under a subscription model. As the world’s most widely-trusted managed service provider and IT support platform, MAXfocus has a decade of technology expertise, the backing of a 11,000-strong community and the industry vision to define and deliver the future of the MSP market. IASO is one of the leading brands in Hybrid Cloud Backup, Disaster Recovery Software and cloud storage for MSPs, large enterprises, telecommunication and hosting providers. ControlNow is an IT management solution for thousands of Corporations and is winning market share from traditional on-premises competitors as enterprise IT becomes more complex and fragmented and the need for management in the cloud increases.
Merritt has been working with GlobalCom for over three years to serve clients from global brands to mid-sized companies looking to extend their reach into other world markets. GlobalCom provides clients with professional PR and communications services for technology, energy, healthcare, pharma and other market sectors.
LogicNow joins Merritt’s growing portfolio of international clients, which also includes Allot Communications (Israel), AlgoSec (Israel), and others.