The most effective marketing campaigns aren’t just about PR or advertising anymore — they utilize integrated content engagement strategies to reach and influence buyers across paid, earned, shared and owned channels.

In addition to analyzing the trends and influencers driving media coverage in healthcare analytics, IoT, telemedicine and data security, it’s also important to examine activity and performance on digital platforms as well.

Our Health IT Media Coverage and Digital Trends Report explores how top industry vendors are positioning themselves within industry conversations around these topics, across organic search and paid social strategies, as well as the content most likely to be shared across social media platforms Twitter, LinkedIn, Facebook and Google+. These insights can help healthcare marketers better understand what content performs best among their target audiences and how to drive more traffic into their funnel for bottom-line results.

Download the report here for our analysis on how to maximize paid, earned, shared and owned media for your healthcare business. You can also opt-in to our blog series exploring the report findings.

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