Insights for Enterprise Health IT Marketers

Healthcare Media Audit: Are We Finally In “The Year of Telemedicine”?

Discussions about the benefits of telemedicine grow each year. The advisory firm Towers Watson estimates that telemedicine has the potential to deliver more than $6 billion a year in healthcare savings to U.S. companies, and hospitals, physicians, employers and patients are all realizing the increased efficiencies and improved patient satisfaction that follows implementing telehealth solutions. According to HIMSS, adoption of telemedicine technology reached more than 60 percent in 2016 with expectations for continued growth.

The telemedicine field has been ripe for innovative startups and disruptors leading the charge in this market. Our Health IT Media Coverage and Digital Trends Report explores how the media has covered telemedicine in the past year, including the publications and writers covering it most frequently, companies dominating share of voice, and topics that received the most social engagement.

Here are a few highlights:

  • Politico Morning eHealth, mobihealthnews and mHealthIntelligence had the highest volume of telehealth coverage, discussing movers and shakers in the industry as well as technology implementations, benefits and challenges.
  • Vendors Teladoc (which had its IPO in 2015) and MDLIVE captured the largest share of voice among pure-play vendors, while Google, Twitter and Apple received the most frequent coverage among large tech companies.
  • Fortune produced the highest volume of telemedicine stories among business press, featuring profile stories of hot companies as well as broader trend stories about the impact on the healthcare industry. Senior writer Leena Rao is the reporter now covering this topic most frequently.
  • The most popular stories about telemedicine focused on its ability to address urgent health needs, such as treating Zika, providing better access to care and increasing the speed of diagnosis.

For more telemedicine details and insights, download the report here. You can also opt-in to our blog series exploring the findings.

Download the Health IT Media Coverage and Digital Trends Report

Topics: IoT Healthcare thought leadership