Insights for Enterprise Health IT Marketers

Media Analysis Reveals White Space for Technology Leaders

In our new Health IT Media Coverage and Digital Trends Report, we analyzed more than 200 business, technology and healthcare industry publications to see how four of the hottest trends in enterprise healthcare technology were being covered by media in 2016:

    • Analytics
    • Internet of things (IoT)
    • Telemedicine
    • Data security

We selected these topics because they are at the forefront of some of the most significant changes in the B2B health technology landscape. What we found surprised us.

Even as these emerging healthcare technology trends become more mainstream, there is still a tremendous amount of education needed. Despite the wave of events, panels and reports discussing next-generation healthcare technology, most writers and readers are focused on managing the technology that’s in front of them today, and providers are still seeking information on the value that technologies like analytics and the IoT can deliver for their organizations. This leaves major white space for vendors seeking to establish category leadership and take share-of-voice away from traditional market leaders like IBM, Cisco and Microsoft.

Download the report to learn more about the influencers, outlets and media trends driving top media health IT coverage, and discover opportunities your business can leverage for increased visibility.

Download the Health IT Media Coverage and Digital Trends Report

Topics: content marketing Healthcare Telemedicine thought leadership Telehealth