I’m back from vacation and that means it’s time for another edition of my #Friday5 series. Here are the top industry stories in today’s round up: Print's struggles, BuzzFeed funding, women in PR, Twitter video ads, and media ethics around Robin Williams coverage.
- Print Is Down, and Now Out (New York Times, August 10): The struggle of print media is something I’ve already talked about, but an interesting analysis from David Carr nonetheless. Lots of nuggets in here we can all see coming, like, “Now print is too much of a drag on earnings, so media companies are dividing back up and print is being kicked to the curb.”
- BuzzFeed Announces Major Expansion Across All Business Lines (BuzzFeed press release, August 11): BuzzFeed just got a nice Series E $50M cash infusion. What for? Do lots of cool new things for its 150 million monthly viewers and expand editorial offerings, geographies and capabilities. They packed a lot into this announcement, so it’s worth a read on where they’re headed.
- Why Are There So Many Women in Public Relations? (The Atlantic, August 11): What sucks the readers in more than a good gender-war story? This piece takes a look at some personal accounts and how a handful of women ended up in the PR profession. I honestly don’t know what’s better though, reading the story or the hundreds of very opinionated comments. What do you think about the topic?
- Twitter Is Testing New Video Ads (Re/Code, August 12): No big surprise here, but Twitter is getting into the video ad game to get their share of the advertising pie. Marketers will make money per click but unlike Facebook, these ads won’t auto-play in your feed.
- Newspapers got it wrong in their reporting of Robin Williams' death (The Drum, August 13): One of my old roommates is a reporter out in Colorado and one of her recent Facebook posts discussed the right and wrong ways to cover suicides. This topic didn’t just strike a chord with me, but also Dr Douglas Chalmers, a senior lecturer in media and journalism at Glasgow Caledonian University. He shares, “The disappointing fact is that there do exist very clear guidelines produced by the National Union of Journalists (NUJ), and even by the Press Complaints Commission (PCC) which outline acceptable ways of covering suicide in the press.” What do you think? Should all the details be revealed?