Merritt Group Blog

Richard Sheehe

Recent Posts by Richard Sheehe:

Three PR Myths for Companies in Crisis to Avoid: What United Airlines Could Learn from Starbucks

In an era when the customer experience is everything, it’s pretty much the definition of a full blown PR crisis when you wrongly arrest customers in your coffee shop or drag someone off your plane in full view of customers with smartphones who send the video viral.

Topics: media relations public relations crisis communications

3 Reasons Why the Facebook Case is Such a PR Nightmare

 

This week, Facebook CEO Mark Zuckerberg heads to Washington to testify before Congress in the wake of revelations that data analytics firm Cambridge Analytica harvested private information on millions of Facebook users in support of Donald Trump’s 2016 election campaign. With every new detail that emerges, Facebook’s reputation and stock continue to take a hit (and as my colleague recently wrote, a #DeleteFacebook campaign is having wide-ranging effects).

Topics: thought leadership