Merritt Group Blog

Richard Sheehe

Recent Posts by Richard Sheehe:

Boost PR and Marketing Results Through Evidence-Based Strategies

What exactly is evidence-based practice, and how can an approach that’s revolutionized other fields like medicine, education and criminal justice be applied to the field of communications?  I had about 30 minutes to discuss this last week during a media relations webinar hosted by the National Association of County & City Health Officials for public information officers from municipalities around the country.  

Topics: content marketing Security Healthcare government public relations emerging technologies performance marketing 2019

Three PR Myths for Companies in Crisis to Avoid: What United Airlines Could Learn from Starbucks

In an era when the customer experience is everything, it’s pretty much the definition of a full blown PR crisis when you wrongly arrest customers in your coffee shop or drag someone off your plane in full view of customers with smartphones who send the video viral.

Topics: Security Healthcare government public relations emerging technologies 2018

3 Reasons Why the Facebook Case is Such a PR Nightmare


This week, Facebook CEO Mark Zuckerberg heads to Washington to testify before Congress in the wake of revelations that data analytics firm Cambridge Analytica harvested private information on millions of Facebook users in support of Donald Trump’s 2016 election campaign. With every new detail that emerges, Facebook’s reputation and stock continue to take a hit (and as my colleague recently wrote, a #DeleteFacebook campaign is having wide-ranging effects).

Topics: public relations 2018