Merritt Group Blog

Pasha Irshad

Recent Posts by Pasha Irshad:

Will Facebook Offer an Ad-Free Subscription Service?

Topics: social media marketing facebook

What LinkedIn Native Video Ads Mean for Digital Marketers

 

If you’ve spent time keeping up with the latest digital, social media and mobile marketing trends over the past year, then you’re well aware that including video in your content marketing and digital channel strategy is no longer an option — it’s a must.

Topics: social media content marketing marketing

What Google Chrome’s Ad-Blocking Technology Means for Marketers

 

Google Chrome, which owns 56 percent of global browser market share, rolled out its integrated ad-blocking technology last week. Google will be determining what ads it deems as “bad” by blocking display ads that automatically play sound, “pop” with countdowns and ads that stick to the top of your browser and follow you down the page. These ads don’t meet newly created standards set by the Coalition for Better Ads, a group of Internet companies, digital advertisers and publishers.

Topics: thought leadership marketing

Spending on Paid Media? One Big Reason You Must Actively Protect Your Brand

According to the latest IAB Internet Advertising Revenue report, prepared by PricewaterhouseCoopers, the first quarter of 2017 saw the highest ever earnings for digital advertising in the U.S. — netting over $19.6 billion dollars. This amount was a 23 percent increase over the same period in 2016. Facebook alone saw $9.16 billion in ad revenue in the second quarter of 2017. Jeff Green, CEO of The Trade Desk, which is the leading demand-side platform, noted that “programmatic advertising is expected to grow 31 percent in 2017”.

With great power, however, comes great responsibility — and for this industry, that responsibility is fraud.

Topics: thought leadership