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Merritt Group Staff

PR Technology On the Horizon: What to Expect

Public relations professionals have countless tech options at their disposal for steering reputations and cultivating conversations. With emerging technologies and updates to existing software, it’s become harder for PR teams to determine which tools are most...

Three Takeaways From Google & Apple’s Privacy Plays

With consumers and regulators demanding increased transparency around data collection and usage, a reckoning is on the horizon for Big Tech and the advertising industry at large. The unregulated collection of personal data has fueled an entire industry that now sits...

How To Build a Great B2B Website in 10 Easy Steps

A majority of online visitors — as many as 88%, according to one study — are less likely to return to a website after a poor experience. If you sell products or services to other businesses, the quality of your online presence is vital to your ability to create brand...

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