Key takeaways Earned media is the foundation of AI visibility: As search shifts to AI-generated answers, brands that consistently appear in trusted outlets (tier-one media, respected trades, government/academic domains) will be surfaced more often. AI engines...
As a graphic designer, it’s impossible to ignore how quickly AI is weaving its way into the creative process. From Photoshop’s generative fill tool to Illustrator’s AI-assisted vector generation plugins, design software is evolving to make creation faster and more...
Partner marketing can feel like herding cats while juggling spreadsheets. One day you’re tracking partner performance, the next you’re untangling MDF requests and praying someone actually uses the portal you spent months launching. Imagine having a really helpful...
Search behavior is rapidly changing. Once, buyers began their journey with a Google search, clicking through pages to find answers. Today, that journey often starts and ends with a generative AI tool like ChatGPT, Google Gemini, Microsoft Copilot, or Perplexity. These...
Generative AI continues to transform so many facets of content creation. With Google DeepMind’s recent release of Veo3, everybody from marketers to creative professionals can harness the power of generative AI for video production. The technology represents a leap...
This summer has been a watershed moment for artificial intelligence-focused events and policies in and around the Beltway. The season opened with the Northern Virginia Technology Council (NVTC) Impact AI event and built momentum through the Special Competitive Studies...