Merritt Group Blog

Melissa Chadwick

Recent Posts by Melissa Chadwick:

Who are the Top IoT Influencers You Need to Reach?

When trying to study the IoT market, sometimes it’s hard to identify exactly who you should try to engage with in conversation. However, there are a number of individuals and companies rising to the top in terms of influencers to watch. Let’s take a look at some of the resources and influencers you should try to engage with when trying to gain a foothold in the IoT market. 

Topics: IoT

Selling IoT Solutions to Energy Companies? Don’t Miss These Content Marketing Tips

If your company creates IoT solutions for utility and energy markets, you may find yourself in a quandary as to the best way to market your offerings. In most cases, big utilities are monopolies and don’t have a lot of pressure to innovate. They might have preferred vendors - typically large companies that offer generalized solutions - and are reluctant to take a chance on a small to mid-sized company that might be a better fit. Your job is to convince them of your value while answering their pain points with your products and services. What’s the best way to do that? You have to develop a robust and engaging communications strategy that will reach, and resonate with, energy companies.

Topics: IoT

Hype or Hope – The IoT Marketplace and Today’s World

Whether or not Internet of Things (IoT) is overhyped is a highly debated topic. IoT enablers claim that their connected solutions provide real ROI to users. However, detractors criticize the expectations around the IoT movement as overly inflated.

Is IoT purely hype or is it the technological hope of our generation? Let’s take a closer look.

Topics: IoT

Giving Visibility to an Energy IoT Provider

When Kevin Ashton coined the term “Internet of Things” in 1999, he meant something very specific about the term. In an article on RFIDJournal.com 10 years later, Ashton wrote that computers and the Internet are ultimately dependent on us, people, for data. The role of the Internet of Things (IoT), he goes on to say, is to capture data with the accuracy and attention that people don’t have. To collect information and store it in a way that can be applied to systems and technology to improve processes and intuitively manage complex infrastructure and power needs, for example. What better application for this type of technology than to ensure power stability for government and hospital facilities where it is absolutely critical for operations to keep the proverbial “lights on”?

Topics: IoT

Addressing Security When Messaging IoT

This year’s RSA Conference, the premiere event for the cyber security industry, had an agenda dominated by IoT. IoT security is a hot topic, and for good reasons. IoT requires a massive amount of data traveling over numerous networks. This presents a tremendous opportunity for hackers.

Topics: IoT

What’s Next for IoT? 3 Markets to Watch in 2015

Even though the Internet of Things (IoT) is essentially wide open across every industry, there are hot spots that are attracting widespread media attention, major investment, and customers. Growth across the board is going to be immense, but the fastest growing markets are going to be in security and privacy, software platforms, and big data and analytics.

Topics: IoT

Navigating the Current B2B IoT Landscape

The Internet of Things (IoT) is exploding as the next new megatrend. Some companies that have been established for years are poised to take advantage of their experience. However, they aren’t guaranteed a lock on any market, business, or trend.

Topics: IoT

Merritt Group Lands New International Client LogicNow

#Friday5: Twitter, Word of the Year & More

friday5

Here are my top industry stories for today’s #Friday5 round up: Twitter, trends, Word of the Year and more…

Twitter Now Lets You Share Public Tweets Via Direct Messages (TechCrunch, November 20) Twitter shared it’s expanding its DM capabilities and opening the door to easier private messaging on its platform. The company said, “with today’s update you’ll be able to share a Tweet privately with any of your followers.”

#Friday5: Twitter, Facebook & More